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Diffuse Bio Brand Identity

A website-derived reference for Diffuse Bio: observed colors, typography, components, and assets extracted from http://diffuse.bio/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#A781BD
Accent
#6466F1
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from http://diffuse.bio/.

primary
#A781BD
rgb(167, 129, 189)
secondary
#DDA1FF
rgb(221, 161, 255)
accent
#6466F1
rgb(100, 102, 241)
background
#030316
rgb(3, 3, 22)
textPrimary
#030316
rgb(3, 3, 22)
link
#030316
rgb(3, 3, 22)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
DM Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Diffuse Bio logo
Logo
Diffuse Bio favicon
Favicon
Diffuse Bio social image
Social Card

UI Components

Live previews rendered using Diffuse Bio's actual button styles.

input
background #120C26 textColor #DDA1FF borderColor null borderRadius 8px shadow none
buttonPrimary
background #6466F1 textColor #FCFCFC borderRadius 50px shadow rgba(255, 255, 255, 0.16) 0px -4px 4px 0px inset
buttonSecondary
background #341D44 textColor #DDA1FF borderRadius 7px shadow none

Brand Personality

Tone: modern Energy: medium Audience: biotechnology professionals and researchers

Diffuse Bio Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Diffuse Bio's primary brand color?

The website extraction recorded #A781BD as the primary color for Diffuse Bio. This is an observed website value, not a verified official brand specification.

What accent color does Diffuse Bio use?

The website extraction recorded #6466F1 as an accent color for Diffuse Bio. Check the source website or official brand guidelines before using it in new work.

What font does Diffuse Bio use?

The extraction detected DM Sans as a primary typeface on http://diffuse.bio/. Other pages or materials may use different fonts.

Does Diffuse Bio use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #030316. The current website may differ from this snapshot.

Where can I find Diffuse Bio's logo?

The logo asset recorded from http://diffuse.bio/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://diffuse.bio/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Diffuse Bio.

Methodology

Brand data on this page was extracted from http://diffuse.bio/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Diffuse Bio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#A781BD",
    "secondary": "#DDA1FF",
    "accent": "#6466F1",
    "background": "#030316",
    "textPrimary": "#030316",
    "link": "#030316"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "62px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#120C26",
      "textColor": "#DDA1FF",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6466F1",
      "textColor": "#FCFCFC",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "rgba(255, 255, 255, 0.16) 0px -4px 4px 0px inset"
    },
    "buttonSecondary": {
      "background": "#341D44",
      "textColor": "#DDA1FF",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68182abc82b0742abb8d6287/68182abc82b0742abb8d62e7_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68182abc82b0742abb8d6287/68182abc82b0742abb8d6361_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/68182abc82b0742abb8d6287/6848de777671e88d4cb2b5f4_opengraph_dark1_logo%20(1).png",
    "logoHref": "https://www.diffuse.bio/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try Out Our Models",
      "reasoning": "Button #2 ('Try Out Our Models') uses a vibrant brand color (#6466F1) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Get In Touch",
      "reasoning": "Button #6 ('Get In Touch') has a different background color (#341D44) and serves as a secondary action, suitable for a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "biotechnology professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, links to the homepage, and matches the favicon, indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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