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Dinesafe Brand Identity

A website-derived reference for Dinesafe: observed colors, typography, components, and assets extracted from https://dinesafe.org/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#67EBE8
Accent
#67EBE8
Body Font
Helvetica
Heading
Plus Jakarta Sans

Color Palette

Brand palette extracted from https://dinesafe.org/.

primary
#67EBE8
rgb(103, 235, 232)
secondary
#0000EE
rgb(0, 0, 238)
accent
#67EBE8
rgb(103, 235, 232)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#303030
rgb(48, 48, 48)
link
#120328
rgb(18, 3, 40)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
heading
Plus Jakarta Sans
Plus Jakarta Sans Google Fonts →
Plus Jakarta Sans, Helvetica, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Dinesafe logo
Logo
Dinesafe favicon
Favicon
Dinesafe social image
Social Card

UI Components

Live previews rendered using Dinesafe's actual button styles.

input
background #FCFCFC textColor #FFFFFF borderColor #D8DDE6 borderRadius 4px shadow none
buttonPrimary
background #67EBE8 textColor #303030 borderRadius 4px shadow rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px
buttonSecondary
background transparent textColor #67EBE8 borderColor #67EBE8 borderRadius 4px shadow rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px

Brand Personality

Tone: professional Energy: medium Audience: businesses in the food industry

Dinesafe Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Dinesafe's primary brand color?

The website extraction recorded #67EBE8 as the primary color for Dinesafe. This is an observed website value, not a verified official brand specification.

What font does Dinesafe use?

The extraction detected Helvetica for body text and Plus Jakarta Sans for headings on https://dinesafe.org/. Font usage and licensing should be checked with the source.

Does Dinesafe use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Dinesafe's logo?

The logo asset recorded from https://dinesafe.org/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://dinesafe.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dinesafe.

Methodology

Brand data on this page was extracted from https://dinesafe.org/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dinesafe.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#67EBE8",
    "secondary": "#0000EE",
    "accent": "#67EBE8",
    "background": "#FFFFFF",
    "textPrimary": "#303030",
    "link": "#120328"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "Helvetica",
        "serif"
      ],
      "body": [
        "Lato",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FCFCFC",
      "textColor": "#FFFFFF",
      "borderColor": "#D8DDE6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#67EBE8",
      "textColor": "#303030",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#67EBE8",
      "borderColor": "#67EBE8",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(136, 144, 195, 0.2) 0px 2px 4px 0px, rgba(37, 44, 97, 0.15) 0px 5px 15px 0px"
    }
  },
  "images": {
    "logo": "https://unicorn-images.b-cdn.net/ca309ced-3bb2-42e3-af40-82260e98773a?optimizer=gif",
    "favicon": "https://unicorn-images.b-cdn.net/2b392925-2fea-41d3-ac49-aab36e2d3e40?optimizer=gif",
    "ogImage": "https://unicorn-images.b-cdn.net/f26ad1ca-4a90-4f84-abb4-c242a03d5bb3?optimizer=gif",
    "logoHref": "https://www.dinesafe.com/",
    "logoAlt": "https://www.dinesafe.com/Dinesafe%20site%20pic%20v2"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'DineSafe'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a free demo",
      "reasoning": "Button #1 ('Book a free demo') is the primary CTA due to its action-oriented text and vibrant brand color (#67EBE8), which aligns with the site's primary color scheme."
    },
    "secondary": {
      "index": 5,
      "text": "Learn more",
      "reasoning": "Button #5 ('Learn more') is selected as secondary because it has a transparent background with an accent color border (#67EBE8), making it distinct from the primary button's filled background."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in the food industry"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'DineSafe'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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