DoorDash Brand Identity

Color Palette

Brand palette extracted from http://doordash.com/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using DoorDash's actual button styles.

Brand Personality

DoorDash Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: images.ctfassets.net

Source: about.doordash.com

Image: images.ctfassets.net

Source: merchants.doordash.com

Image: images.ctfassets.net

Source: advertising.doordash.com

Image: images.ctfassets.net

Source: merchants.doordash.com

Image: images.ctfassets.net

Source: merchants.doordash.com

Image: images.ctfassets.net

Source: blog.doordash.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from http://doordash.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by DoorDash.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EB1700",
    "accent": "#EB1700",
    "background": "#FEF1EE",
    "textPrimary": "#EB1700",
    "link": "#EB1700"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "TTNormsProCond-Blk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(25, 25, 25, 0) 0px 0px 0px 1px inset, rgba(25, 25, 25, 0.2) 0px 2px 8px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20width%3D%22155%22%20height%3D%2218%22%20viewBox%3D%220%200%20361.1%2042%22%20fill%3D%22var(--base-color-white)%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M8.62%2C8.66V33.38h6.32A12.21%2C12.21%2C0%2C0%2C0%2C27%2C21%2C12%2C12%2C0%2C0%2C0%2C14.94%2C8.66ZM14.94.91C26.72.91%2C35.63%2C9.81%2C35.63%2C21S26.72%2C41.14%2C14.94%2C41.14H1a1%2C1%2C0%2C0%2C1-1-1V1.95a1%2C1%2C0%2C0%2C1%2C1-1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M66%2C34.24A13.22%2C13.22%2C0%2C1%2C0%2C52.82%2C21%2C13.24%2C13.24%2C0%2C0%2C0%2C66%2C34.24M66%2C0C78.4%2C0%2C87.88%2C9.53%2C87.88%2C21S78.4%2C42%2C66%2C42%2C44.2%2C32.52%2C44.2%2C21%2C53.68%2C0%2C66%2C0%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M118%2C34.24A13.22%2C13.22%2C0%2C1%2C0%2C104.75%2C21%2C13.24%2C13.24%2C0%2C0%2C0%2C118%2C34.24M118%2C0c12.36%2C0%2C21.84%2C9.48%2C21.84%2C21S130.32%2C42%2C118%2C42%2C96.12%2C32.52%2C96.12%2C21%2C105.6%2C0%2C118%2C0%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M168.75%2C8.66h-8.91V19.3h8.91a5.22%2C5.22%2C0%2C0%2C0%2C5.46-5.17%2C5.28%2C5.28%2C0%2C0%2C0-5.46-5.46M151.22%2C1.95a1%2C1%2C0%2C0%2C1%2C1-1H169c8%2C0%2C13.79%2C5.86%2C13.79%2C13.22a13%2C13%2C0%2C0%2C1-7.18%2C11.78l7.74%2C13.68a1%2C1%2C0%2C0%2C1-.91%2C1.56h-6.79a1%2C1%2C0%2C0%2C1-.91-.54l-7.46-13.54h-7.47v13a1%2C1%2C0%2C0%2C1-1%2C1h-6.54a1%2C1%2C0%2C0%2C1-1-1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M205.26%2C8.85V33.57h6.32a12.21%2C12.21%2C0%2C0%2C0%2C12.07-12.36A12%2C12%2C0%2C0%2C0%2C211.58%2C8.85Zm6.32-7.76c11.78%2C0%2C20.69%2C8.91%2C20.69%2C20.12s-8.91%2C20.12-20.69%2C20.12h-13.9a1%2C1%2C0%2C0%2C1-1-1V2.14a1%2C1%2C0%2C0%2C1%2C1-1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M258.56%2C10.92l-4.89%2C13.22h9.77Zm-7.76%2C20.69-3.2%2C8.8a1%2C1%2C0%2C0%2C1-1%2C.69h-6.94a1%2C1%2C0%2C0%2C1-1-1.42l15-38.15a1%2C1%2C0%2C0%2C1%2C1-.66h7.77a1%2C1%2C0%2C0%2C1%2C1%2C.66l15%2C38.15a1%2C1%2C0%2C0%2C1-1%2C1.42h-6.94a1%2C1%2C0%2C0%2C1-1-.69l-3.2-8.8Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M286.48%2C11.78C286.48%2C5.46%2C291.94%2C0%2C300.56%2C0a17.84%2C17.84%2C0%2C0%2C1%2C12.51%2C4.71%2C1%2C1%2C0%2C0%2C1%2C0%2C1.47L309.22%2C10a1%2C1%2C0%2C0%2C1-1.42%2C0%2C10.12%2C10.12%2C0%2C0%2C0-6.67-2.63c-3.45%2C0-6%2C2-6%2C4.31%2C0%2C7.47%2C20.38%2C3.16%2C20.38%2C17.53C315.5%2C36.49%2C310%2C42%2C300.27%2C42a20.41%2C20.41%2C0%2C0%2C1-14.54-5.84%2C1%2C1%2C0%2C0%2C1%2C0-1.47l3.72-3.72a1%2C1%2C0%2C0%2C1%2C1.45%2C0%2C12.85%2C12.85%2C0%2C0%2C0%2C8.79%2C3.58c4.31%2C0%2C7.15-2.3%2C7.15-5.18%2C0-7.47-20.37-3.16-20.37-17.53%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M352.47%2C1.9V17H335.22V1.9a1%2C1%2C0%2C0%2C0-1-1h-6.54a1%2C1%2C0%2C0%2C0-1%2C1V40.05a1%2C1%2C0%2C0%2C0%2C1%2C1h6.54a1%2C1%2C0%2C0%2C0%2C1-1V24.71h17.24V40.05a1%2C1%2C0%2C0%2C0%2C1%2C1H360a1%2C1%2C0%2C0%2C0%2C1-1V1.9a1%2C1%2C0%2C0%2C0-1-1h-6.54A1%2C1%2C0%2C0%2C0%2C352.47%2C1.9Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.doordash.com/static/img/favicon@2x.ico?dd-nonce"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only candidate available and matches the brand name 'DoorDash'. It is visible and has a reasonable size for a logo.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign in for saved address",
      "reasoning": "The button 'Sign in for saved address' is the only button available and serves as a call-to-action for users to sign in, which is a primary action on the site."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "general consumers looking for food and grocery delivery"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only candidate available and matches the brand name 'DoorDash'. It is visible and has a reasonable size for a logo.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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