Dropbox Brand Identity

Color Palette

Brand palette extracted from http://dropbox.com/.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Dropbox's actual button styles.

Brand Personality

Dropbox Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: aem.dropbox.com

Source: blog.dropbox.com

Image: aem.dropbox.com

Source: blog.dropbox.com

Image: aem.dropbox.com

Source: blog.dropbox.com

Image: aem.dropbox.com

Source: blog.dropbox.com

Image: aem.dropbox.com

Source: blog.dropbox.com

Image: i.vimeocdn.com

Source: dash.dropbox.com

Frequently Asked Questions

Methodology

Brand data on this page was extracted from http://dropbox.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dropbox.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Atlas Grotesk Web",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0061FE",
    "secondary": "#DEEBFF",
    "accent": "#0061FE",
    "background": "#1E1919",
    "textPrimary": "#1E1919",
    "link": "#494137"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Atlas Grotesk Web",
      "heading": "Atlas Grotesk Web"
    },
    "fontStacks": {
      "heading": [
        "Sharp Grotesk",
        "SharpGrotesk",
        "Sharp Grotesk KR",
        "Sharp Grotesk Thai",
        "Atlas Grotesk Web",
        "Atlas Grotesk",
        "AtlasGrotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Atlas Grotesk Web",
        "Atlas Grotesk",
        "AtlasGrotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0061FE",
      "textColor": "#F7F5F2",
      "borderColor": "#0061FE",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#F7F5F2",
      "borderColor": "#F7F5F2",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2293%22%20height%3D%2222%22%20viewBox%3D%220%200%2093%2022%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-testid%3D%22dropbox-wordmark%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M79.0027%2017.1956L83.8346%2010.6951L79.3777%204.55302H83.1948L85.7762%208.38529L88.3798%204.55302H92.1748L87.6517%2010.6731L92.4175%2017.1956H88.6666L85.7321%2013.0709L82.8859%2017.1956H79.0027Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M66.8534%2011.1269C66.8534%2015.2995%2069.1327%2017.5177%2073.1703%2017.5177C76.9474%2017.5177%2079.5089%2015.2995%2079.5089%2011.1269V10.7755C79.5089%206.55884%2076.904%204.23092%2073.1703%204.23092C69.5234%204.23092%2066.8534%206.51492%2066.8534%2010.7755V11.1269ZM76.2184%2011.1278C76.2184%2013.4426%2075.0645%2014.6993%2073.1702%2014.6993C71.2978%2014.6993%2070.1438%2013.4206%2070.1438%2011.1278V10.8192C70.1438%208.35003%2071.3631%207.04932%2073.192%207.04932C75.0427%207.04932%2076.2184%208.43822%2076.2184%2010.8192V11.1278Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M55.8155%2014.8834C56.5002%2016.5079%2057.8695%2017.5177%2059.9678%2017.5177C63.2144%2017.5177%2065.3347%2015.1468%2065.3347%2010.932V10.5588C65.3347%206.34398%2063.0819%204.25851%2060.0561%204.23656C58.0462%204.23656%2056.6327%205.1366%2055.926%206.78302V0.285156H52.6793V17.1884H55.5505L55.8155%2014.8834ZM62.0443%2010.9622C62.0443%2013.4682%2060.8862%2014.6993%2058.9851%2014.6993C57.1715%2014.6993%2055.9697%2013.3363%2055.9697%2010.9622V10.6984C55.9697%208.52216%2057.2152%207.04932%2059.0288%207.04932C60.7769%207.04932%2062.0443%208.32431%2062.0443%2010.6545V10.9622Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M38.252%204.56791V21.544H41.493V15.1865C42.1765%2016.6635%2043.5215%2017.5672%2045.5499%2017.5672C48.5484%2017.5672%2050.9075%2015.3849%2050.9075%2011.1967V10.844C50.9075%206.56753%2048.7909%204.23092%2045.5499%204.23092C43.4553%204.23092%2042.0442%205.31105%2041.3608%206.94227L41.03%204.56791H38.252ZM47.6171%2011.1161C47.6171%2013.4463%2046.4152%2014.6993%2044.536%2014.6993C42.7224%2014.6993%2041.5424%2013.2924%2041.5424%2011.0502V10.8083C41.5424%208.45621%2042.7661%207.04932%2044.6016%207.04932C46.3278%207.04932%2047.6171%208.30233%2047.6171%2010.8303V11.1161Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M23.8248%2011.1269C23.8248%2015.2995%2026.1258%2017.5177%2030.1634%2017.5177C33.9405%2017.5177%2036.4802%2015.2995%2036.4802%2011.1269V10.7755C36.4802%206.55884%2033.897%204.23092%2030.1634%204.23092C26.5165%204.23092%2023.8248%206.51492%2023.8248%2010.7755V11.1269ZM33.1898%2011.1278C33.1898%2013.4426%2032.0141%2014.6993%2030.1416%2014.6993C28.2692%2014.6993%2027.1152%2013.4206%2027.1152%2011.1278V10.8192C27.1152%208.35003%2028.3345%207.04932%2030.1634%207.04932C32.0141%207.04932%2033.1898%208.43822%2033.1898%2010.8192V11.1278Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M14.9659%2017.1956H18.2854V11.3877C18.2854%208.70383%2018.9493%207.75786%2021.6934%207.75786H23.0654V4.39197H22.2466C19.8788%204.39197%2018.5731%205.42593%2018.0641%207.44987L17.6436%204.55228H14.9659V17.1956Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0.285583%201.57357V17.1956H6.31261C10.2386%2017.1956%2013.1942%2014.9151%2013.1942%209.87184V8.7974C13.1942%203.77605%2010.0622%201.57357%206.22439%201.57357H0.285583ZM3.57601%204.39197H6.08687C8.35455%204.39197%209.90375%205.82472%209.90375%208.97678V9.79235C9.90375%2012.9444%208.39945%2014.3772%206.19913%2014.3772H3.57601V4.39197Z%22%20style%3D%22fill%3A%20rgb(30%2C%2025%2C%2025)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cfl.dropboxstatic.com/static/metaserver/static/images/favicon.ico",
    "logoHref": "https://www.dropbox.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Dropbox'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Dropbox free",
      "reasoning": "Button #0 uses the brand's primary color (#0061FE) and has a strong call-to-action text 'Try Dropbox free', making it the most prominent CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Try Dropbox free",
      "reasoning": "Button #1 is styled as an outline with a transparent background, providing a clear contrast to the primary button's vibrant color, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and individuals seeking cloud storage solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo in the header area, linking to the homepage, which aligns with the brand 'Dropbox'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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