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Duffl Brand Identity

A website-derived reference for Duffl: observed colors, typography, components, and assets extracted from https://www.duffl.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FF6767
Accent
#24AD24
Body Font
Rubik
Heading
Rubik

Color Palette

Brand palette extracted from https://www.duffl.com/.

primary
#FF6767
rgb(255, 103, 103)
secondary
#FF5D00
rgb(255, 93, 0)
accent
#24AD24
rgb(36, 173, 36)
background
#F9F9F9
rgb(249, 249, 249)
textPrimary
#333333
rgb(51, 51, 51)
link
#24AD24
rgb(36, 173, 36)

Typography

Each font links to its Google Fonts page where available.

primary
Rubik
heading
Rubik
Rubik, sans-seriff
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Duffl favicon
Favicon

Brand Personality

Tone: professional Energy: medium Audience: unknown

Duffl Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Duffl's primary brand color?

The website extraction recorded #FF6767 as the primary color for Duffl. This is an observed website value, not a verified official brand specification.

What accent color does Duffl use?

The website extraction recorded #24AD24 as an accent color for Duffl. Check the source website or official brand guidelines before using it in new work.

What font does Duffl use?

The extraction detected Rubik as a primary typeface on https://www.duffl.com/. Other pages or materials may use different fonts.

Does Duffl use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F9F9F9. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://www.duffl.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Duffl.

Methodology

Brand data on this page was extracted from https://www.duffl.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Duffl.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "count": 3
    },
    {
      "family": "sans-seriff",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#FF6767",
    "secondary": "#FF5D00",
    "accent": "#24AD24",
    "background": "#F9F9F9",
    "textPrimary": "#333333",
    "link": "#24AD24"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Rubik",
      "heading": "Rubik"
    },
    "fontStacks": {
      "body": [
        "Rubik",
        "sans-seriff"
      ],
      "heading": [
        "Rubik",
        "sans-seriff"
      ],
      "paragraph": [
        "Rubik",
        "sans-seriff"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "favicon": "https://www.duffl.com/apple-touch-icon.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}

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