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Factored Quality Brand Identity

A website-derived reference for Factored Quality: observed colors, typography, components, and assets extracted from https://www.factoredquality.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#D86755
Accent
#D86755
Body Font
Apercu
Heading
Reckless

Color Palette

Brand palette extracted from https://www.factoredquality.com/.

primary
#D86755
rgb(216, 103, 85)
secondary
#EFEADA
rgb(239, 234, 218)
accent
#D86755
rgb(216, 103, 85)
background
#F8F6EC
rgb(248, 246, 236)
textPrimary
#262522
rgb(38, 37, 34)
link
#817B69
rgb(129, 123, 105)

Typography

Each font links to its Google Fonts page where available.

primary
Apercu
heading
Reckless
Apercu, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Factored Quality logo
Logo
Factored Quality favicon
Favicon
Factored Quality social image
Social Card

UI Components

Live previews rendered using Factored Quality's actual button styles.

input
background #FFFFFF textColor #262522 borderColor null borderRadius 10px shadow rgba(0, 0, 0, 0) 0px 0px 0px 1px inset
buttonPrimary
background #D86755 textColor #F8F6EC borderRadius 10px shadow none
buttonSecondary
background #F8F6EC textColor #262522 borderRadius 2.52px shadow none

Brand Personality

Tone: professional Energy: medium Audience: manufacturers and quality control professionals

Factored Quality Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Factored Quality's primary brand color?

The website extraction recorded #D86755 as the primary color for Factored Quality. This is an observed website value, not a verified official brand specification.

What font does Factored Quality use?

The extraction detected Apercu for body text and Reckless for headings on https://www.factoredquality.com/. Font usage and licensing should be checked with the source.

Does Factored Quality use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F8F6EC. The current website may differ from this snapshot.

Where can I find Factored Quality's logo?

The logo asset recorded from https://www.factoredquality.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.factoredquality.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Factored Quality.

Methodology

Brand data on this page was extracted from https://www.factoredquality.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Factored Quality.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Apercu",
      "role": "body"
    },
    {
      "family": "Reckless",
      "role": "heading"
    },
    {
      "family": "Apercu Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#D86755",
    "secondary": "#EFEADA",
    "accent": "#D86755",
    "background": "#F8F6EC",
    "textPrimary": "#262522",
    "link": "#817B69"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apercu",
      "heading": "Reckless"
    },
    "fontStacks": {
      "heading": [
        "Apercu",
        "sans-serif"
      ],
      "body": [
        "Apercu",
        "sans-serif"
      ],
      "paragraph": [
        "Apercu",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16.128px",
      "h2": "48.384px",
      "body": "14.112px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#262522",
      "borderColor": null,
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 1px inset"
    },
    "buttonPrimary": {
      "background": "#D86755",
      "textColor": "#F8F6EC",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F6EC",
      "textColor": "#262522",
      "borderRadius": "2.52px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "2.52px",
        "bottomLeft": "2.52px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/61fba3d5180e43c7ef90a3de/622348603f7471782efb5f14_fq_logo_light.png",
    "favicon": "https://cdn.prod.website-files.com/61fba3d5180e43c7ef90a3de/62234851d7aedaa032d1e509_fq-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/61fba3d5180e43c7ef90a3de/620bf10a9765b74138a03325_Group%2059.png",
    "logoHref": "https://www.factoredquality.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Factored Quality'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') uses the vibrant brand color #D86755, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 1,
      "text": "I understandCookie Settings",
      "reasoning": "Button #1 ('I understand Cookie Settings') has a different background color (#F8F6EC) and serves a secondary function related to cookie settings, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "manufacturers and quality control professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Factored Quality'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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