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flexEngage Brand Identity

A website-derived reference for flexEngage: observed colors, typography, components, and assets extracted from http://www.flexengage.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#599F4A
Accent
#599F4A
Body Font
Fira Sans
Heading
Fira Sans

Color Palette

Brand palette extracted from http://www.flexengage.com/.

primary
#599F4A
rgb(89, 159, 74)
secondary
#73B765
rgb(115, 183, 101)
accent
#599F4A
rgb(89, 159, 74)
background
#F1F3F6
rgb(241, 243, 246)
textPrimary
#222222
rgb(34, 34, 34)
link
#007AFF
rgb(0, 122, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Fira Sans
heading
Fira Sans
Fira Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

flexEngage logo
Logo
flexEngage favicon
Favicon

UI Components

Live previews rendered using flexEngage's actual button styles.

input
background #FFFFFF textColor #555555 borderColor #CCCCCC borderRadius 0px shadow none
buttonPrimary
background #599F4A textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background #F1F3F6 textColor #599F4A borderRadius 8px shadow rgba(55, 84, 170, 0.1) 10px 10px 10px 0px, rgb(255, 255, 255) -10px -10px 30px 0px, rgba(255, 255, 255, 0.5) 2px 2px 10px 0px inset

Brand Personality

Tone: professional Energy: medium Audience: retail businesses

flexEngage Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is flexEngage's primary brand color?

The website extraction recorded #599F4A as the primary color for flexEngage. This is an observed website value, not a verified official brand specification.

What font does flexEngage use?

The extraction detected Fira Sans as a primary typeface on http://www.flexengage.com/. Other pages or materials may use different fonts.

Does flexEngage use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F1F3F6. The current website may differ from this snapshot.

Where can I find flexEngage's logo?

The logo asset recorded from http://www.flexengage.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.flexengage.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by flexEngage.

Methodology

Brand data on this page was extracted from http://www.flexengage.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by flexEngage.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fira Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#599F4A",
    "secondary": "#73B765",
    "accent": "#599F4A",
    "background": "#F1F3F6",
    "textPrimary": "#222222",
    "link": "#007AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fira Sans",
      "heading": "Fira Sans"
    },
    "fontStacks": {
      "heading": [
        "Fira Sans",
        "sans-serif"
      ],
      "body": [
        "Fira Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Fira Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "46px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#555555",
      "borderColor": "#CCCCCC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#599F4A",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F3F6",
      "textColor": "#599F4A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(55, 84, 170, 0.1) 10px 10px 10px 0px, rgb(255, 255, 255) -10px -10px 30px 0px, rgba(255, 255, 255, 0.5) 2px 2px 10px 0px inset"
    }
  },
  "images": {
    "logo": "https://www.flexengage.com/wp-content/themes/flexEngage/images/flexengage.png",
    "favicon": "https://www.flexengage.com/wp-content/uploads/2021/01/cropped-icon-8-32x32.png",
    "logoHref": "https://www.flexengage.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is a medium-sized logo located in the header, visible, and links to the homepage, which aligns with the brand 'flexEngage'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Explore Our Products",
      "reasoning": "Button #1 ('Explore Our Products') uses the vibrant brand color #599F4A, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to explore products, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": 0,
      "text": "Digital Receipts\n        that engage",
      "reasoning": "Button #0 ('Digital Receipts that engage') has a different background color (#F1F3F6) and serves as a secondary action with less emphasis compared to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "retail businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a medium-sized logo located in the header, visible, and links to the homepage, which aligns with the brand 'flexEngage'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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