Font Awesome Brand Identity
A website-derived reference for Font Awesome: observed colors, typography, components, and assets extracted from http://fontawesome.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#616D8A
Accent
#74C0FC
Body Font
Cera Round Pro
Heading
Cera Round Pro
Color Palette
Brand palette extracted from http://fontawesome.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Cera Round Pro
heading
Cera Round Pro
cera-round-pro, Helvetica Neue, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%20%3Cpath%20d%3D%22m2.86642%203c.45582-.28783.75858-.79606.75858-1.375%200-.897463-.72754-1.625-1.625-1.625s-1.625.727537-1.625%201.625c0%20.52033.244558.98354.625%201.28096v13.09404h2v-2h11.6751c.4556%200%20.8249-.3693.8249-.8249%200-.1155-.0242-.2296-.0711-.3351l-1.9289-4.34%201.9289-4.34002c.0469-.10548.0711-.21962.0711-.33504%200-.4556-.3693-.82494-.8249-.82494z%22%20class%3D%22logo-icon%22%20style%3D%22fill%3A%20rgb(65%2C%20143%2C%20222)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Font Awesome's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: designers and developers
Font Awesome Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Font Awesome's primary brand color?
The website extraction recorded #616D8A as the primary color for Font Awesome. This is an observed website value, not a verified official brand specification.
What accent color does Font Awesome use?
The website extraction recorded #74C0FC as an accent color for Font Awesome. Check the source website or official brand guidelines before using it in new work.
What font does Font Awesome use?
The extraction detected Cera Round Pro as a primary typeface on http://fontawesome.com/. Other pages or materials may use different fonts.
Does Font Awesome use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #F0F1F3. The current website may differ from this snapshot.
Where can I find Font Awesome's logo?
The logo asset recorded from http://fontawesome.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://fontawesome.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Font Awesome.
Methodology
Brand data on this page was extracted from http://fontawesome.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Font Awesome.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Cera Round Pro",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Aktiv Grotesk",
"role": "unknown"
}
],
"colors": {
"primary": "#616D8A",
"secondary": "#63E6BE",
"accent": "#74C0FC",
"background": "#F0F1F3",
"textPrimary": "#183153",
"link": "#183153"
},
"typography": {
"fontFamilies": {
"primary": "Cera Round Pro",
"heading": "Cera Round Pro"
},
"fontStacks": {
"heading": [
"cera-round-pro",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"cera-round-pro",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"cera-round-pro",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "40px",
"h2": "14px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": "#616D8A",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgb(240, 241, 243) 0px 4px 0px 0px inset"
},
"buttonPrimary": {
"background": "#74C0FC",
"textColor": "#183153",
"borderColor": "#183153",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgb(24, 49, 83) 0px 6px 0px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#183153",
"borderColor": "#183153",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgb(24, 49, 83) 0px 6px 0px 0px"
}
},
"images": {
"logo": 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"favicon": "https://fontawesome.com/favicon.ico",
"ogImage": "https://img.fortawesome.com/1ce05b4b/open-graph-general.png",
"logoHref": "https://fontawesome.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Font Awesome'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Start for Free",
"reasoning": "Button #0 'Start for Free' has a vibrant blue background (#74C0FC) and action-oriented text, making it a strong primary CTA."
},
"secondary": {
"index": 2,
"text": "Start for Free",
"reasoning": "Button #2 'Start for Free' has a white background (#FFFFFF), providing a clear contrast to the primary button's vibrant color."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "designers and developers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Font Awesome'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}