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Gas Pos Brand Identity

A website-derived reference for Gas Pos: observed colors, typography, components, and assets extracted from https://gaspos.co/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#0000EE

Accent

#9E1B32

Body Font

Open Sans

Heading

Avenir LT W01 35 Light

Color Palette

Brand palette extracted from https://gaspos.co/.

primary

#0000EE

rgb(0, 0, 238)

secondary

#116DFF

rgb(17, 109, 255)

accent

#9E1B32

rgb(158, 27, 50)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#9E1B32

rgb(158, 27, 50)

link

#9E1B32

rgb(158, 27, 50)

Typography

Each font links to its Google Fonts page where available.

primary

Open Sans

Open Sans Google Fonts →

heading

Avenir LT W01 35 Light

Avenir LT W01 35 Light Google Fonts →

Arial, Helvetica, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Gas Pos's actual button styles.

input

background transparent textColor #FFFFFF borderColor #FFFFFF borderRadius 0px shadow none

buttonPrimary

background #9E1B32 textColor #0000EE borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: gas station and truck stop owners

Gas Pos Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: portal.gaspos.co

Source: portal.gaspos.co

Image: static.wixstatic.com

Source: gaspos.co

Image: static.wixstatic.com

Source: gaspos.co

Image: static.wixstatic.com

Source: gaspos.co

Image: static.wixstatic.com

Source: gaspos.co

Image: static.wixstatic.com

Source: gaspos.co

Frequently Asked Questions

What is Gas Pos's primary brand color?

The website extraction recorded #0000EE as the primary color for Gas Pos. This is an observed website value, not a verified official brand specification.

What accent color does Gas Pos use?

The website extraction recorded #9E1B32 as an accent color for Gas Pos. Check the source website or official brand guidelines before using it in new work.

What font does Gas Pos use?

The extraction detected Open Sans for body text and Avenir LT W01 35 Light for headings on https://gaspos.co/. Font usage and licensing should be checked with the source.

Does Gas Pos use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Gas Pos's logo?

The logo asset recorded from https://gaspos.co/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://gaspos.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gas Pos.

Methodology

Brand data on this page was extracted from https://gaspos.co/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Gas Pos.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/gas-pos.json GET /branding/gas-pos/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Avenir LT W01 35 Light",
      "role": "heading"
    },
    {
      "family": "Lulo Clean W01 One Bold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#116DFF",
    "accent": "#9E1B32",
    "background": "#FFFFFF",
    "textPrimary": "#9E1B32",
    "link": "#9E1B32"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Avenir LT W01 35 Light"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "avenir-lt-w01_35-light1475496",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "10px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#9E1B32",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20data-bbox%3D%2219.03%206.5%20162.939%20177.752%22%20viewBox%3D%2219.03%206.5%20162.939%20177.752%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22presentation%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cg%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M63.468%2050.937a3.705%203.705%200%200%201%203.703-3.703%203.695%203.695%200%200%201%203.703%203.703v7.406h58.788a.463.463%200%200%200%20.463-.463v-28.7a.463.463%200%200%200-.463-.463h-87.95a.463.463%200%200%200-.463.463v28.7c0%20.256.207.463.463.463h21.756v-7.406z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M180.749%2055.59l-12.507-12.514a3.708%203.708%200%200%200-5.236%200%203.712%203.712%200%200%200%200%205.244l11.422%2011.422a.463.463%200%200%201%20.136.327v98.261c0%206.136-4.974%2011.109-11.109%2011.109-6.136%200-11.109-4.974-11.109-11.109v-40.735c0-8.163-6.64-14.813-14.813-14.813v-7.406H34.306a.463.463%200%200%200-.463.463v84.247a4.166%204.166%200%200%200%204.166%204.166h95.356a4.166%204.166%200%200%200%204.166-4.166v-69.897a7.41%207.41%200%200%201%207.406%207.406v40.735c0%2010.226%208.29%2018.516%2018.516%2018.516%2010.226%200%2018.516-8.29%2018.516-18.516V58.538a4.163%204.163%200%200%200-1.22-2.948z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M33.843%2087.969h114.798a3.693%203.693%200%200%200%203.703-3.703v-73.6a4.166%204.166%200%200%200-4.166-4.166H23.196a4.166%204.166%200%200%200-4.166%204.166v73.6a3.702%203.702%200%200%200%203.703%203.703h11.11zm0-62.491a4.166%204.166%200%200%201%204.166-4.166h95.356a4.166%204.166%200%200%201%204.166%204.166v36.106a4.166%204.166%200%200%201-4.166%204.166H38.009a4.166%204.166%200%200%201-4.166-4.166V25.478z%22%20style%3D%22fill%3A%20rgb(24%2C%2024%2C%2024)%20!important%3B%20stroke%3A%20rgb(153%2C%20153%2C%20153)%20!important%3B%20stroke-width%3A%200px%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fg%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://static.parastorage.com/client/pfavico.ico",
    "logoHref": "https://www.gaspos.co/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is the largest visible logo in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Watch Demo",
      "reasoning": "Button #0 'Watch Demo' uses the vibrant brand color #9E1B32 and is likely a key action for engaging users with the product."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "gas station and truck stop owners"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is the largest visible logo in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Gas Pos Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Gas Pos Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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