Home · Branding · Gather

Gather Brand Identity

A website-derived reference for Gather: observed colors, typography, components, and assets extracted from https://www.gather.town/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#67697F
Accent
#131523
Body Font
Graphik Web Regular
Heading
Graphik Web Semibold

Color Palette

Brand palette extracted from https://www.gather.town/.

primary
#67697F
rgb(103, 105, 127)
secondary
#0000EE
rgb(0, 0, 238)
accent
#131523
rgb(19, 21, 35)
background
#F7F5F4
rgb(247, 245, 244)
textPrimary
#292D4C
rgb(41, 45, 76)
link
#292D4C
rgb(41, 45, 76)

Typography

Each font links to its Google Fonts page where available.

primary
Graphik Web Regular
Graphik Web Regular Google Fonts →
heading
Graphik Web Semibold
Graphik Web Semibold Google Fonts →
Graphik Web Semibold, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Gather logo
Logo
Gather favicon
Favicon
Gather social image
Social Card

UI Components

Live previews rendered using Gather's actual button styles.

input
background #EFEFEF textColor #000000 borderColor #767676 borderRadius 0px shadow none
buttonPrimary
background #131523 textColor #0000EE borderRadius 12px shadow none
buttonSecondary
background #D4D3D8 textColor #0000EE borderRadius 12px shadow none

Brand Personality

Tone: modern Energy: medium Audience: remote teams and businesses

Gather Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Gather brand asset featured on gather.town
Image: framerusercontent.com
Source: gather.town
Gather brand asset featured on gather.town
Image: framerusercontent.com
Source: gather.town
Gather brand asset featured on gather.town
Image: framerusercontent.com
Source: gather.town
Gather brand asset featured on gather.town
Image: framerusercontent.com
Source: gather.town
Gather brand asset featured on support.gather.town
Image: assets.usepylon.com
Source: support.gather.town
Gather brand asset featured on gather.town
Image: framerusercontent.com
Source: gather.town

Frequently Asked Questions

What is Gather's primary brand color?

The website extraction recorded #67697F as the primary color for Gather. This is an observed website value, not a verified official brand specification.

What accent color does Gather use?

The website extraction recorded #131523 as an accent color for Gather. Check the source website or official brand guidelines before using it in new work.

What font does Gather use?

The extraction detected Graphik Web Regular for body text and Graphik Web Semibold for headings on https://www.gather.town/. Font usage and licensing should be checked with the source.

Does Gather use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F7F5F4. The current website may differ from this snapshot.

Where can I find Gather's logo?

The logo asset recorded from https://www.gather.town/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.gather.town/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gather.

Methodology

Brand data on this page was extracted from https://www.gather.town/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Gather.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/gather.json GET /branding/gather/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik Web Semibold",
      "role": "heading"
    },
    {
      "family": "Graphik Web Regular",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#67697F",
    "secondary": "#0000EE",
    "accent": "#131523",
    "background": "#F7F5F4",
    "textPrimary": "#292D4C",
    "link": "#292D4C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik Web Regular",
      "heading": "Graphik Web Semibold"
    },
    "fontStacks": {
      "heading": [
        "Graphik Web Semibold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Graphik Web Semibold",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#000000",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#131523",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D4D3D8",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2094%2032%22%20id%3D%22svg11759103593%22%3E%3Cg%20transform%3D%22translate(0%200)%22%3E%3Cpath%20d%3D%22M%200%2032%20L%200%200%20L%2094%200%20L%2094%2032%20Z%22%20fill%3D%22transparent%22%2F%3E%3Cg%20transform%3D%22translate(0%200)%22%3E%3Cpath%20d%3D%22M%200%2032%20L%200%200%20L%2094%200%20L%2094%2032%20Z%22%20fill%3D%22transparent%22%2F%3E%3Cg%20transform%3D%22translate(0%200)%22%3E%3Cpath%20d%3D%22M%200%2032%20L%200%200%20L%2093.723%200%20L%2093.723%2032%20Z%22%20fill%3D%22transparent%22%2F%3E%3Cpath%20d%3D%22M%203.864%201.428%20C%203.601%200.973%203.757%200.391%204.212%200.128%20C%204.667%20-0.135%205.249%200.021%205.512%200.476%20L%207.531%203.975%20C%207.558%203.98%207.584%203.985%207.61%203.993%20L%2012.258%205.238%20C%2012.751%205.386%2013.037%205.899%2012.904%206.396%20C%2012.771%206.893%2012.267%207.194%2011.766%207.077%20L%207.57%205.952%20L%206.446%2010.145%20C%206.31%2010.652%205.788%2010.953%205.281%2010.816%20C%204.773%2010.681%204.472%2010.159%204.608%209.651%20L%205.854%205.004%20C%205.862%204.975%205.87%204.946%205.88%204.919%20Z%20M%2067.08%209.122%20L%2067.08%2014.951%20C%2067.396%2014.427%2067.847%2013.998%2068.386%2013.707%20C%2068.944%2013.396%2069.581%2013.24%2070.296%2013.24%20C%2071.492%2013.24%2072.415%2013.616%2073.064%2014.368%20C%2073.727%2015.12%2074.059%2016.22%2074.059%2017.672%20L%2074.059%2023.112%20L%2071.583%2023.112%20L%2071.583%2017.904%20C%2071.583%2017.075%2071.414%2016.44%2071.076%2016%20C%2070.751%2015.56%2070.232%2015.339%2069.516%2015.339%20C%2068.815%2015.339%2068.23%2015.585%2067.762%2016.077%20C%2067.308%2016.569%2067.08%2017.256%2067.08%2018.137%20L%2067.08%2023.112%20L%2064.584%2023.112%20L%2064.584%209.122%20Z%20M%2032.917%2022.472%20C%2031.955%2021.888%2031.208%2021.079%2030.675%2020.042%20C%2030.142%2018.993%2029.876%2017.776%2029.876%2016.389%20C%2029.876%2014.99%2030.149%2013.76%2030.694%2012.697%20C%2031.253%2011.622%2032.039%2010.787%2033.053%2010.191%20C%2034.08%209.581%2035.294%209.278%2036.698%209.278%20C%2038.297%209.278%2039.622%209.66%2040.675%2010.424%20C%2041.728%2011.188%2042.409%2012.244%2042.721%2013.591%20L%2039.934%2013.591%20C%2039.745%2012.98%2039.344%2012.456%2038.804%2012.114%20C%2038.258%2011.752%2037.556%2011.57%2036.698%2011.57%20C%2035.333%2011.57%2034.281%2012.004%2033.541%2012.872%20C%2032.8%2013.727%2032.429%2014.906%2032.429%2016.408%20C%2032.429%2017.912%2032.793%2019.077%2033.521%2019.907%20C%2034.261%2020.723%2035.262%2021.131%2036.523%2021.131%20C%2037.757%2021.131%2038.686%2020.8%2039.31%2020.14%20C%2039.947%2019.466%2040.33%2018.584%2040.461%2017.496%20L%2037.01%2017.496%20L%2037.01%2015.632%20L%2042.975%2015.632%20L%2042.975%2023.112%20L%2040.675%2023.112%20L%2040.48%2021.324%20C%2040.06%2021.952%2039.49%2022.466%2038.823%2022.82%20C%2038.161%2023.169%2037.316%2023.345%2036.289%2023.345%20C%2035.002%2023.345%2033.878%2023.054%2032.917%2022.472%20Z%20M%2045.439%2021.888%20C%2045.179%2021.447%2045.049%2020.961%2045.049%2020.43%20C%2045.049%2019.536%2045.4%2018.811%2046.102%2018.254%20C%2046.804%2017.697%2047.856%2017.418%2049.26%2017.418%20L%2051.716%2017.418%20L%2051.716%2017.185%20C%2051.716%2016.524%2051.527%2016.039%2051.151%2015.728%20C%2050.773%2015.416%2050.306%2015.261%2049.747%2015.261%20C%2049.24%2015.261%2048.798%2015.384%2048.421%2015.631%20C%2048.044%2015.864%2047.811%2016.213%2047.72%2016.68%20L%2045.283%2016.68%20C%2045.348%2015.98%2045.582%2015.372%2045.984%2014.853%20C%2046.408%2014.329%2046.958%2013.922%2047.583%2013.668%20C%2048.233%2013.383%2048.96%2013.24%2049.766%2013.24%20C%2051.144%2013.24%2052.229%2013.584%2053.022%2014.271%20C%2053.815%2014.957%2054.211%2015.929%2054.211%2017.185%20L%2054.211%2023.112%20L%2052.086%2023.112%20L%2051.852%2021.557%20C%2051.562%2022.079%2051.147%2022.52%2050.644%2022.84%20C%2050.137%2023.176%2049.48%2023.344%2048.675%2023.344%20C%2047.844%2023.344%2047.16%2023.216%2046.628%2022.956%20C%2046.095%2022.684%2045.699%2022.328%2045.439%2021.888%20Z%20M%2051.657%2018.972%20L%2049.533%2018.972%20C%2048.869%2018.972%2048.396%2019.096%2048.109%2019.342%20C%2047.824%2019.575%2047.68%2019.867%2047.68%2020.216%20C%2047.68%2020.592%2047.824%2020.883%2048.109%2021.091%20C%2048.396%2021.298%2048.772%2021.402%2049.24%2021.402%20C%2049.955%2021.402%2050.507%2021.168%2050.897%2020.702%20C%2051.3%2020.236%2051.553%2019.66%2051.657%2018.972%20Z%20M%2060.688%2023.112%20C%2059.674%2023.112%2058.862%2022.865%2058.252%2022.373%20C%2057.64%2021.881%2057.335%2021.007%2057.335%2019.75%20L%2057.335%2015.553%20L%2055.678%2015.553%20L%2055.678%2013.473%20L%2057.335%2013.473%20L%2057.628%2010.889%20L%2059.83%2010.889%20L%2059.83%2013.473%20L%2062.442%2013.473%20L%2062.442%2015.553%20L%2059.83%2015.553%20L%2059.83%2019.769%20C%2059.83%2020.236%2059.928%2020.56%2060.123%2020.741%20C%2060.331%2020.909%2060.681%2020.994%2061.176%2020.994%20L%2062.384%2020.994%20L%2062.384%2023.112%20Z%20M%2080.904%2023.344%20C%2079.93%2023.344%2079.066%2023.137%2078.312%2022.723%20C%2077.569%2022.318%2076.954%2021.712%2076.539%2020.974%20C%2076.11%2020.223%2075.896%2019.355%2075.896%2018.37%20C%2075.896%2017.373%2076.104%2016.485%2076.52%2015.708%20C%2076.925%2014.955%2077.533%2014.329%2078.274%2013.901%20C%2079.027%2013.461%2079.91%2013.24%2080.924%2013.24%20C%2081.872%2013.24%2082.711%2013.448%2083.439%2013.862%20C%2084.152%2014.263%2084.74%2014.855%2085.135%2015.572%20C%2085.551%2016.284%2085.759%2017.081%2085.759%2017.962%20C%2085.759%2018.104%2085.752%2018.254%2085.739%2018.41%20C%2085.739%2018.564%2085.732%2018.727%2085.719%2018.895%20L%2078.37%2018.895%20C%2078.423%2019.647%2078.682%2020.236%2079.15%2020.663%20C%2079.631%2021.091%2080.209%2021.304%2080.885%2021.304%20C%2081.391%2021.304%2081.814%2021.195%2082.152%2020.974%20C%2082.49%2020.755%2082.76%2020.445%2082.931%2020.08%20L%2085.466%2020.08%20C%2085.281%2020.695%2084.969%2021.265%2084.55%2021.752%20C%2084.123%2022.251%2083.591%2022.65%2082.991%2022.917%20C%2082.379%2023.202%2081.684%2023.345%2080.904%2023.345%20Z%20M%2080.924%2015.261%20C%2080.341%2015.252%2079.772%2015.437%2079.306%2015.786%20C%2078.838%2016.123%2078.539%2016.641%2078.41%2017.34%20L%2083.224%2017.34%20C%2083.185%2016.706%2082.951%2016.2%2082.523%2015.825%20C%2082.094%2015.449%2081.561%2015.261%2080.924%2015.261%20Z%20M%2087.699%2013.473%20L%2089.921%2013.473%20L%2090.155%2015.281%20C%2090.493%2014.673%2090.983%2014.164%2091.578%2013.804%20C%2092.189%2013.428%2092.903%2013.24%2093.723%2013.24%20L%2093.723%2015.864%20L%2093.021%2015.864%20C%2092.475%2015.864%2091.987%2015.948%2091.559%2016.116%20C%2091.131%2016.284%2090.773%2016.592%2090.545%2016.991%20C%2090.311%2017.405%2090.194%2017.982%2090.194%2018.72%20L%2090.194%2023.112%20L%2087.699%2023.112%20Z%20M%208.481%2015.204%20C%207.422%2013.371%208.05%2011.028%209.883%209.968%20C%2011.716%208.911%2014.061%209.539%2015.118%2011.371%20C%2016.177%2013.204%2015.549%2015.548%2013.717%2016.607%20C%2011.884%2017.665%209.539%2017.038%208.481%2015.204%20Z%20M%2012.725%2014.927%20C%2013.632%2014.403%2013.943%2013.243%2013.419%2012.336%20C%2012.896%2011.429%2011.736%2011.118%2010.829%2011.642%20C%209.922%2012.166%209.611%2013.325%2010.134%2014.232%20C%2010.658%2015.139%2011.818%2015.45%2012.725%2014.927%20Z%20M%207.153%2015.987%20C%208.211%2017.82%207.583%2020.164%205.75%2021.223%20C%203.917%2022.281%201.573%2021.654%200.514%2019.82%20C%20-0.544%2017.987%200.084%2015.643%201.917%2014.584%20C%203.75%2013.526%206.094%2014.154%207.153%2015.987%20Z%20M%202.848%2016.226%20C%201.941%2016.749%201.63%2017.909%202.154%2018.816%20C%202.677%2019.722%203.837%2020.033%204.744%2019.51%20C%205.65%2018.986%205.961%2017.826%205.438%2016.92%20C%204.914%2016.013%203.754%2015.702%202.848%2016.226%20Z%20M%209.142%2024.967%20C%208.083%2023.134%208.711%2020.789%2010.545%2019.731%20C%2012.378%2018.672%2014.722%2019.3%2015.78%2021.134%20C%2016.839%2022.967%2016.211%2025.311%2014.377%2026.37%20C%2012.545%2027.429%2010.201%2026.801%209.142%2024.967%20Z%20M%2013.358%2024.646%20C%2014.263%2024.122%2014.574%2022.962%2014.051%2022.056%20C%2013.527%2021.149%2012.368%2020.838%2011.461%2021.362%20C%2010.554%2021.886%2010.243%2023.045%2010.767%2023.952%20C%2011.29%2024.859%2012.451%2025.17%2013.358%2024.646%20Z%20M%2023.773%2026.249%20C%2024.831%2028.082%2024.203%2030.427%2022.37%2031.485%20C%2020.537%2032.544%2018.193%2031.916%2017.134%2030.083%20C%2016.076%2028.249%2016.704%2025.905%2018.537%2024.846%20C%2020.37%2023.788%2022.715%2024.416%2023.773%2026.249%20Z%20M%2019.481%2026.508%20C%2018.573%2027.032%2018.263%2028.192%2018.786%2029.099%20C%2019.31%2030.006%2020.469%2030.317%2021.377%2029.793%20C%2022.284%2029.27%2022.595%2028.11%2022.071%2027.203%20C%2021.547%2026.296%2020.388%2025.985%2019.481%2026.508%20Z%20M%2017.137%2020.351%20C%2016.078%2018.518%2016.706%2016.173%2018.539%2015.115%20C%2020.372%2014.056%2022.716%2014.684%2023.775%2016.517%20C%2024.834%2018.35%2024.206%2020.695%2022.373%2021.753%20C%2020.539%2022.812%2018.195%2022.184%2017.137%2020.351%20Z%20M%2021.417%2020.063%20C%2022.323%2019.539%2022.634%2018.379%2022.11%2017.472%20C%2021.586%2016.566%2020.427%2016.255%2019.52%2016.779%20C%2018.613%2017.302%2018.302%2018.462%2018.826%2019.369%20C%2019.349%2020.276%2020.51%2020.586%2021.417%2020.063%20Z%20M%2023.113%206.756%20C%2024.172%208.589%2023.544%2010.933%2021.711%2011.991%20C%2019.878%2013.049%2017.534%2012.422%2016.475%2010.589%20C%2015.416%208.756%2016.044%206.412%2017.877%205.353%20C%2019.71%204.295%2022.055%204.923%2023.113%206.756%20Z%20M%2018.809%206.981%20C%2017.902%207.505%2017.591%208.664%2018.115%209.571%20C%2018.639%2010.478%2019.798%2010.789%2020.705%2010.265%20C%2021.612%209.74%2021.923%208.582%2021.399%207.675%20C%2020.875%206.768%2019.716%206.457%2018.809%206.981%20Z%22%20fill%3D%22var(--token-23672146-46ca-4220-86d2-9876954fbc22%2C%20rgb(41%2C%2045%2C%2076))%20%2F*%20%7B%26quot%3Bname%26quot%3B%3A%26quot%3BText%20Primary%26quot%3B%7D%20*%2F%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/P5hrzskVvpcfIIXVKNXfzAkXLw.png",
    "ogImage": "https://framerusercontent.com/images/BoPR8s05qP2NrBnSi2z1fuO5w1U.jpg",
    "logoHref": "https://www.gather.town/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Gather'.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start free 30-day trial",
      "reasoning": "Button #1 has a dark background (#131523) which stands out as a primary CTA, and the text 'Start free 30-day trial' is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 6,
      "text": "Create new",
      "reasoning": "Button #6 has a different background color (#D4D3D8) and the text 'Create new' suggests a secondary action, making it suitable as a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "remote teams and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Gather'.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles

Zapier
Scale AI
Fivetran
Stripe
PagerDuty
Brex