Guild Brand Identity
A website-derived reference for Guild: observed colors, typography, components, and assets extracted from https://guild.xyz/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://guild.xyz/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Guild's actual button styles.
Brand Personality
Guild Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Guild's primary brand color?
The website extraction recorded #4847B8 as the primary color for Guild. This is an observed website value, not a verified official brand specification.
What font does Guild use?
The extraction detected Inter Variable as a primary typeface on https://guild.xyz/. Other pages or materials may use different fonts.
Does Guild use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #0E0E0E. The current website may differ from this snapshot.
How was this brand profile generated?
This profile was extracted from https://guild.xyz/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guild.
Methodology
Brand data on this page was extracted from https://guild.xyz/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Guild.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter Variable",
"role": "body"
}
],
"colors": {
"primary": "#4847B8",
"accent": "#4847B8",
"background": "#0E0E0E",
"textPrimary": "#F4F4F5",
"link": "#6A72DF"
},
"typography": {
"fontFamilies": {
"primary": "Inter Variable",
"heading": "Inter Variable"
},
"fontStacks": {
"heading": [
"dystopian",
"dystopian Fallback",
"sans-serif"
],
"body": [
"Inter Variable",
"sans-serif"
],
"paragraph": [
"Inter Variable",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "16px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#4847B8",
"textColor": "#F4F4F5",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#262626",
"textColor": "#F4F4F5",
"borderColor": "#3E3E3E",
"borderRadius": "24px",
"borderRadiusCorners": {
"topLeft": "24px",
"topRight": "24px",
"bottomRight": "24px",
"bottomLeft": "24px"
},
"shadow": "rgba(255, 255, 255, 0.25) 0px 0px 12px 0px inset, rgba(0, 0, 0, 0.16) 2px 4px 10px 0px, rgba(255, 255, 255, 0.6) 0px 0px 2px 0px inset"
}
},
"images": {
"favicon": "https://guild.xyz/guild-icon.png",
"ogImage": "https://guild.xyz/landing/cta-banner.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No candidate clearly represents the brand 'Guild' as the main logo. The heuristic suggestion was incorrect as it pointed to a logo with 'Utexo' alt text, which does not match the brand name.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get early access",
"reasoning": "Button #2 has a vibrant blue background (#4847B8), which matches the brand color and is action-oriented with the text 'Get early access'. This makes it the primary CTA."
},
"secondary": {
"index": 0,
"text": "Start Building",
"reasoning": "Button #0 has a different dark background color (#262626) and the text 'Start Building', which is suitable for a secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "community managers and developers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No candidate clearly represents the brand 'Guild' as the main logo. The heuristic suggestion was incorrect as it pointed to a logo with 'Utexo' alt text, which does not match the brand name.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}