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Handle.com Brand Identity

A website-derived reference for Handle.com: observed colors, typography, components, and assets extracted from https://www.handle.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#367EF9
Accent
#367EF9
Body Font
Urbanist
Heading
Urbanist

Color Palette

Brand palette extracted from https://www.handle.com/.

primary
#367EF9
rgb(54, 126, 249)
secondary
#007BFF
rgb(0, 123, 255)
accent
#367EF9
rgb(54, 126, 249)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#1D223E
rgb(29, 34, 62)
link
#1D223E
rgb(29, 34, 62)

Typography

Each font links to its Google Fonts page where available.

primary
Urbanist
heading
Urbanist
Urbanist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Handle.com logo
Logo
Handle.com favicon
Favicon
Handle.com social image
Social Card

UI Components

Live previews rendered using Handle.com's actual button styles.

buttonPrimary
background #367EF9 textColor #FFFFFF borderRadius 100px shadow none
buttonSecondary
background #DA3832 textColor #1D223E borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: construction industry professionals

Handle.com Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Handle.com's primary brand color?

The website extraction recorded #367EF9 as the primary color for Handle.com. This is an observed website value, not a verified official brand specification.

What font does Handle.com use?

The extraction detected Urbanist as a primary typeface on https://www.handle.com/. Other pages or materials may use different fonts.

Does Handle.com use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Handle.com's logo?

The logo asset recorded from https://www.handle.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.handle.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Handle.com.

Methodology

Brand data on this page was extracted from https://www.handle.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Handle.com.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Urbanist",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#367EF9",
    "secondary": "#007BFF",
    "accent": "#367EF9",
    "background": "#FFFFFF",
    "textPrimary": "#1D223E",
    "link": "#1D223E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Urbanist",
      "heading": "Urbanist"
    },
    "fontStacks": {
      "heading": [
        "Urbanist",
        "sans-serif"
      ],
      "body": [
        "Urbanist",
        "sans-serif"
      ],
      "paragraph": [
        "Urbanist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#367EF9",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#DA3832",
      "textColor": "#1D223E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.handle.com/wp-content/themes/handle/dist/images/svg/logo.svg",
    "favicon": "https://www.handle.com/files/favicon.ico",
    "ogImage": "https://www.handle.com/wp-content/uploads/2023/04/homepage-1.png",
    "logoHref": "https://www.handle.com/",
    "logoAlt": "https://www.handle.com/Handle,%20Inc."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Handle'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Learn more",
      "reasoning": "Button #1 with text 'Learn more' has a vibrant blue background (#367EF9), which is a strong brand color and typical for a primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Watch Video",
      "reasoning": "Button #0 with text 'Watch Video' has a different vibrant color (#DA3832) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction industry professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Handle'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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