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Hellometer Brand Identity

A website-derived reference for Hellometer: observed colors, typography, components, and assets extracted from https://hellometer.io/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#3C4858
Accent
#2897EC
Body Font
Inter
Heading
DM Sans

Color Palette

Brand palette extracted from https://hellometer.io/.

primary
#3C4858
rgb(60, 72, 88)
secondary
#0F2035
rgb(15, 32, 53)
accent
#2897EC
rgb(40, 151, 236)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0B1A2E
rgb(11, 26, 46)
link
#0B1A2E
rgb(11, 26, 46)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
DM Sans
Inter
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Hellometer logo
Logo
Hellometer favicon
Favicon
Hellometer social image
Social Card

UI Components

Live previews rendered using Hellometer's actual button styles.

input
background #0F2035 textColor #FFFFFF borderColor #314158 borderRadius 2px shadow none
buttonPrimary
background #2897EC textColor #FFFFFF borderRadius 2px shadow none
buttonSecondary
background #314158 textColor #B0BEC5 borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: medium Audience: restaurant operators and managers

Hellometer Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Hellometer's primary brand color?

The website extraction recorded #3C4858 as the primary color for Hellometer. This is an observed website value, not a verified official brand specification.

What accent color does Hellometer use?

The website extraction recorded #2897EC as an accent color for Hellometer. Check the source website or official brand guidelines before using it in new work.

What font does Hellometer use?

The extraction detected Inter for body text and DM Sans for headings on https://hellometer.io/. Font usage and licensing should be checked with the source.

Does Hellometer use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Hellometer's logo?

The logo asset recorded from https://hellometer.io/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://hellometer.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hellometer.

Methodology

Brand data on this page was extracted from https://hellometer.io/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hellometer.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3C4858",
    "secondary": "#0F2035",
    "accent": "#2897EC",
    "background": "#FFFFFF",
    "textPrimary": "#0B1A2E",
    "link": "#0B1A2E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#0F2035",
      "textColor": "#FFFFFF",
      "borderColor": "#314158",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2897EC",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#314158",
      "textColor": "#B0BEC5",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hellometer.ai/images/logos/hellometerCV_whitelogo.svg",
    "favicon": "https://hellometer.ai/icon.svg?icon.e4b51f80.svg",
    "ogImage": "https://hellometer.ai/opengraph-image?e47fbf7474c56f57",
    "logoHref": "https://hellometer.ai/",
    "logoAlt": "https://hellometer.ai/Hellometer"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hellometer'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Send Message ->",
      "reasoning": "Button #0 ('Send Message ->') is the primary CTA due to its vibrant blue color (#2897EC) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Video Security",
      "reasoning": "Button #2 ('Video Security') is chosen as secondary because it has a different color group (#314158) and serves as a supportive action with less prominence."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "restaurant operators and managers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hellometer'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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