Heroku Brand Identity
A website-derived reference for Heroku: observed colors, typography, components, and assets extracted from http://heroku.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://heroku.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Heroku's actual button styles.
Brand Personality
Heroku Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Heroku's primary brand color?
The website extraction recorded #240643 as the primary color for Heroku. This is an observed website value, not a verified official brand specification.
What accent color does Heroku use?
The website extraction recorded #0176D3 as an accent color for Heroku. Check the source website or official brand guidelines before using it in new work.
What font does Heroku use?
The extraction detected Salesforce Sans for body text and Avant Garde for headings on http://heroku.com/. Font usage and licensing should be checked with the source.
Does Heroku use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Heroku's logo?
The logo asset recorded from http://heroku.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://heroku.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heroku.
Methodology
Brand data on this page was extracted from http://heroku.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Heroku.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Salesforce Sans",
"role": "body"
},
{
"family": "Avant Garde",
"role": "heading"
}
],
"colors": {
"primary": "#240643",
"secondary": "#5A1BA9",
"accent": "#0176D3",
"background": "#FFFFFF",
"textPrimary": "#0176D3",
"link": "#0176D3"
},
"typography": {
"fontFamilies": {
"primary": "Salesforce Sans",
"heading": "Avant Garde"
},
"fontStacks": {
"heading": [
"Avant Garde",
"Arial",
"Helvetica",
"sans-serif"
],
"body": [
"Salesforce Sans",
"Arial",
"Helvetica",
"sans-serif"
],
"paragraph": [
"Salesforce Sans",
"Arial",
"Helvetica",
"sans-serif"
]
},
"fontSizes": {
"h1": "40px",
"h2": "32px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px inset, rgba(0, 0, 0, 0.1) 0px 0px 10px 0px"
},
"buttonPrimary": {
"background": "#0176D3",
"textColor": "#FFFFFF",
"borderColor": "#0176D3",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0176D3",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.heroku.com/wp-content/uploads/2025/03/Heroku-Logo-KO-RGB-300.webp",
"favicon": "https://www.heroku.com/wp-content/uploads/2025/01/apple-touch-icon-180x180-1.png?w=32",
"ogImage": "https://www.heroku.com/wp-content/uploads/2025/02/nodeJs.png?w=41",
"logoHref": "https://www.heroku.com/",
"logoAlt": "https://www.heroku.com/Heroku%20-%20from%20Salesforce"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Heroku'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started Now",
"reasoning": "Button #0 'Get Started Now' uses the vibrant brand color #0176D3, which is a strong indicator of a primary CTA. It is action-oriented and uses a prominent color associated with the brand."
},
"secondary": {
"index": 4,
"text": "Sign Up",
"reasoning": "Button #4 'Sign Up' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style, suitable for a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "developers and businesses"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Heroku'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}