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HistoWiz Brand Identity

A website-derived reference for HistoWiz: observed colors, typography, components, and assets extracted from http://histowiz.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#EE266E
Accent
#EB71A5
Body Font
Proxima Nova
Heading
Poppins

Color Palette

Brand palette extracted from http://histowiz.com/.

primary
#EE266E
rgb(238, 38, 110)
secondary
#B42366
rgb(180, 35, 102)
accent
#EB71A5
rgb(235, 113, 165)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#EB71A5
rgb(235, 113, 165)

Typography

Each font links to its Google Fonts page where available.

primary
Proxima Nova
Proxima Nova Google Fonts →
heading
Poppins
proxima_novaextrabold, Arial, Helvetica Neue, Helvetica, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

HistoWiz logo
Logo
HistoWiz favicon
Favicon

UI Components

Live previews rendered using HistoWiz's actual button styles.

buttonPrimary
background #EB71A5 textColor #FFFFFF borderRadius 3px shadow none
buttonSecondary
background #FDF8FC textColor #000000 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: scientific and medical professionals

HistoWiz Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is HistoWiz's primary brand color?

The website extraction recorded #EE266E as the primary color for HistoWiz. This is an observed website value, not a verified official brand specification.

What accent color does HistoWiz use?

The website extraction recorded #EB71A5 as an accent color for HistoWiz. Check the source website or official brand guidelines before using it in new work.

What font does HistoWiz use?

The extraction detected Proxima Nova for body text and Poppins for headings on http://histowiz.com/. Font usage and licensing should be checked with the source.

Does HistoWiz use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find HistoWiz's logo?

The logo asset recorded from http://histowiz.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://histowiz.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HistoWiz.

Methodology

Brand data on this page was extracted from http://histowiz.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by HistoWiz.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EE266E",
    "secondary": "#B42366",
    "accent": "#EB71A5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#EB71A5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "proxima_novaextrabold",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "proxima_nova_rgregular",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "proxima_novalight",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "45px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EB71A5",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FDF8FC",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://home.histowiz.com/static/histowiz_logo_3835_resolution-e6f69c27dd87c3c6a81f9ae24e985a45.png",
    "favicon": "https://home.histowiz.com/favicon-32x32.png?v=7e49aec0c5c94fc8405d6ddb739729b0",
    "logoHref": "https://home.histowiz.com/",
    "logoAlt": "https://home.histowiz.com/histowiz"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'HistoWiz'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "JOIN US!",
      "reasoning": "Button #0 'JOIN US!' uses a vibrant brand color (#EB71A5) and has an action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "SUBMIT ORDER",
      "reasoning": "Button #1 'SUBMIT ORDER' has a different background color (#FDF8FC) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientific and medical professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'HistoWiz'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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