HitPay Brand Identity
A website-derived reference for HitPay: observed colors, typography, components, and assets extracted from https://www.hitpayapp.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#212833
Accent
#F3F5F6
Body Font
Hauora Medium
Heading
Hauora SemiBold
Color Palette
Brand palette extracted from https://www.hitpayapp.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Hauora Medium
heading
Hauora SemiBold
MD Nichrome Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using HitPay's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: businesses looking for payment solutions
HitPay Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is HitPay's primary brand color?
The website extraction recorded #212833 as the primary color for HitPay. This is an observed website value, not a verified official brand specification.
What accent color does HitPay use?
The website extraction recorded #F3F5F6 as an accent color for HitPay. Check the source website or official brand guidelines before using it in new work.
What font does HitPay use?
The extraction detected Hauora Medium for body text and Hauora SemiBold for headings on https://www.hitpayapp.com/. Font usage and licensing should be checked with the source.
Does HitPay use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find HitPay's logo?
The logo asset recorded from https://www.hitpayapp.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.hitpayapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HitPay.
Methodology
Brand data on this page was extracted from https://www.hitpayapp.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by HitPay.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Hauora Medium",
"role": "body"
},
{
"family": "Hauora SemiBold",
"role": "heading"
},
{
"family": "MD Nichrome Regular",
"role": "display"
}
],
"colors": {
"primary": "#212833",
"secondary": "#2465DE",
"accent": "#F3F5F6",
"background": "#FFFFFF",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Hauora Medium",
"heading": "Hauora SemiBold"
},
"fontStacks": {
"heading": [
"MD Nichrome Regular",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Hauora Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "40px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#EFEFEF",
"textColor": "#000000",
"borderColor": "#767676",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#F3F5F6",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgba(0, 0, 0, 0.08) 0px 1px 1px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://framerusercontent.com/images/CQzx6eLJNWbWwXLuwfctLjQZlMY.svg",
"ogImage": "https://framerusercontent.com/assets/SqO5FSBPfcCteQHpEwPsWixAUng.png",
"logoHref": "https://hitpayapp.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is a medium-sized wordmark in the header, linking to the homepage, which is typical for a brand logo. It is more prominent than the small icon-sized candidate #0.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Read the Docs",
"reasoning": "Button #0 has a vibrant blue background (#F3F5F6) which aligns with the brand's color scheme and is more visually prominent. The text 'Read the Docs' suggests an action-oriented purpose, making it a suitable primary CTA."
},
"secondary": {
"index": 1,
"text": "Olive AnkaraSingapore",
"reasoning": "Button #1 has a white background (#FFFFFF), making it less visually prominent. The text 'Olive AnkaraSingapore' is less action-oriented, fitting a secondary role."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses looking for payment solutions"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is a medium-sized wordmark in the header, linking to the homepage, which is typical for a brand logo. It is more prominent than the small icon-sized candidate #0.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}