Homestead Brand Identity
A website-derived reference for Homestead: observed colors, typography, components, and assets extracted from https://www.myhomestead.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://www.myhomestead.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
.svg){kind=logo}
UI Components
Live previews rendered using Homestead's actual button styles.
Brand Personality
Homestead Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is Homestead's primary brand color?
The website extraction recorded #8B9BC1 as the primary color for Homestead. This is an observed website value, not a verified official brand specification.
What accent color does Homestead use?
The website extraction recorded #0B296F as an accent color for Homestead. Check the source website or official brand guidelines before using it in new work.
What font does Homestead use?
The extraction detected Grosa for body text and Canela for headings on https://www.myhomestead.com/. Font usage and licensing should be checked with the source.
Does Homestead use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFCF9. The current website may differ from this snapshot.
Where can I find Homestead's logo?
The logo asset recorded from https://www.myhomestead.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.myhomestead.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Homestead.
Methodology
Brand data on this page was extracted from https://www.myhomestead.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Homestead.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Grosa",
"role": "body"
},
{
"family": "Canela",
"role": "heading"
}
],
"colors": {
"primary": "#8B9BC1",
"secondary": "#0D76D6",
"accent": "#0B296F",
"background": "#FFFCF9",
"textPrimary": "#0B296F",
"link": "#0B296F"
},
"typography": {
"fontFamilies": {
"primary": "Grosa",
"heading": "Canela"
},
"fontStacks": {
"heading": [
"Canela",
"Times New Roman",
"sans-serif"
],
"body": [
"Grosa",
"sans-serif"
],
"paragraph": [
"Grosa",
"sans-serif"
]
},
"fontSizes": {
"h1": "54px",
"h2": "42px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 12,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#333333",
"borderColor": "#0B296F",
"borderRadius": "7px",
"borderRadiusCorners": {
"topLeft": "7px",
"topRight": "7px",
"bottomRight": "7px",
"bottomLeft": "7px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#0B296F",
"textColor": "#FFFFFF",
"borderRadius": "7px",
"borderRadiusCorners": {
"topLeft": "7px",
"topRight": "7px",
"bottomRight": "7px",
"bottomLeft": "7px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 200px inset"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0B296F",
"borderRadius": "7px",
"borderRadiusCorners": {
"topLeft": "7px",
"topRight": "7px",
"bottomRight": "7px",
"bottomLeft": "7px"
},
"shadow": "rgba(221, 199, 185, 0.44) 0px 100px 80px 0px, rgba(221, 199, 185, 0.318) 0px 41.7776px 33.4221px 0px, rgba(221, 199, 185, 0.263) 0px 22.3363px 17.869px 0px, rgba(221, 199, 185, 0.22) 0px 12.5216px 10.0172px 0px, rgba(221, 199, 185, 0.176) 0px 6.6501px 5.32008px 0px, rgba(221, 199, 185, 0.125) 0px 2.76726px 2.21381px 0px"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/62991039b7e9b6adc5d4bf89/62a93ac95b7ae876bbd21cad_logo-blue%20(1).svg",
"favicon": "https://cdn.prod.website-files.com/62991039b7e9b6adc5d4bf89/62b21f16c52c9ce9e3f862a2_32.png"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Homestead'.",
"confidence": 0.9,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Check SB 9 Eligibility",
"reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #0B296F, which aligns with the site's accent color, and has action-oriented text 'Check SB 9 Eligibility'."
},
"secondary": {
"index": 5,
"text": "Sell Your New LotDevelop a new home or duplex and sell it to maximize your profit.Learn more",
"reasoning": "Button #5 is selected as the secondary CTA because it has a different background color (#FFFFFF) and provides additional options related to selling or developing a lot, making it a supportive action."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "homeowners and real estate developers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Homestead'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}