Indemni Brand Identity
A website-derived reference for Indemni: observed colors, typography, components, and assets extracted from http://www.indemni.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://www.indemni.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Indemni's actual button styles.
Brand Personality
Indemni Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Indemni's primary brand color?
The website extraction recorded #0000EE as the primary color for Indemni. This is an observed website value, not a verified official brand specification.
What accent color does Indemni use?
The website extraction recorded #119DA5 as an accent color for Indemni. Check the source website or official brand guidelines before using it in new work.
What font does Indemni use?
The extraction detected Geist as a primary typeface on http://www.indemni.com/. Other pages or materials may use different fonts.
Does Indemni use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFDF7. The current website may differ from this snapshot.
Where can I find Indemni's logo?
The logo asset recorded from http://www.indemni.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://www.indemni.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Indemni.
Methodology
Brand data on this page was extracted from http://www.indemni.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Indemni.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Geist",
"role": "body"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#12CAD4",
"accent": "#119DA5",
"background": "#FFFDF7",
"textPrimary": "#119DA5",
"link": "#119DA5"
},
"typography": {
"fontFamilies": {
"primary": "Geist",
"heading": "Geist"
},
"fontStacks": {
"heading": [
"Geist",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Geist",
"sans-serif"
]
},
"fontSizes": {
"h1": "70px",
"h2": "40px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#119DA5",
"textColor": "#0000EE",
"borderRadius": "10240px",
"borderRadiusCorners": {
"topLeft": "10240px",
"topRight": "10240px",
"bottomRight": "10240px",
"bottomLeft": "10240px"
},
"shadow": "rgba(24, 24, 27, 0.24) 0px 1px 1px 0.05px, rgba(255, 255, 255, 0.1) 0px 2px 0px 0px inset, rgba(255, 255, 255, 0.16) 0px 8px 16px 0px inset"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "10240px",
"borderRadiusCorners": {
"topLeft": "10240px",
"topRight": "10240px",
"bottomRight": "10240px",
"bottomLeft": "10240px"
},
"shadow": "rgba(24, 24, 27, 0.24) 0px 1px 1px 0.05px, rgba(255, 255, 255, 0.1) 0px 2px 0px 0px inset, rgba(255, 255, 255, 0.16) 0px 8px 16px 0px inset"
}
},
"images": {
"logo": "https://framerusercontent.com/images/qbGZgzuuSuIxMRjmrbZnc4MIEZQ.png?width=472&height=148",
"favicon": "https://framerusercontent.com/images/NbBIxtI0IuUajUY3nzSOdM6m4U.png",
"ogImage": "https://framerusercontent.com/assets/aw741f0CIIxRSTzYDaZP8XnoJo.png",
"logoHref": "https://www.indemni.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Indemni'. It is positioned at the top of the page, which is typical for a brand logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book Demo",
"reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #119DA5, which is consistent with the site's accent color. The text 'Book Demo' is action-oriented, making it a strong candidate for the primary call-to-action."
},
"secondary": {
"index": 3,
"text": "Sign in",
"reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. The text 'Sign in' suggests a secondary action, which is typical for login or access-related functions."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "freight brokers and logistics professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'Indemni'. It is positioned at the top of the page, which is typical for a brand logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}