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InEvent Brand Identity

A website-derived reference for InEvent: observed colors, typography, components, and assets extracted from https://inevent.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#E7F3F7
Accent
#25A9E0
Body Font
Lato
Heading
Open Sans

Color Palette

Brand palette extracted from https://inevent.com/.

primary
#E7F3F7
rgb(231, 243, 247)
secondary
#2A333C
rgb(42, 51, 60)
accent
#25A9E0
rgb(37, 169, 224)
background
#FEFEFE
rgb(254, 254, 254)
textPrimary
#25A9E0
rgb(37, 169, 224)
link
#25A9E0
rgb(37, 169, 224)

Typography

Each font links to its Google Fonts page where available.

primary
Lato
heading
Open Sans
Lato, Open Sans, Lucida Grande, Lucida, Verdana, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

InEvent logo
Logo
InEvent favicon
Favicon
InEvent social image
Social Card

UI Components

Live previews rendered using InEvent's actual button styles.

input
background #64696E textColor #FFFFFF borderColor #25A9E0 borderRadius 100px shadow rgba(0, 0, 0, 0) 0px 0px 10px 0px
buttonPrimary
background #25A9E0 textColor #FEFEFE borderRadius 8px shadow none
buttonSecondary
background #2A333C textColor #FEFEFE borderRadius 80px shadow none

Brand Personality

Tone: professional Energy: medium Audience: event organizers and businesses

InEvent Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is InEvent's primary brand color?

The website extraction recorded #E7F3F7 as the primary color for InEvent. This is an observed website value, not a verified official brand specification.

What accent color does InEvent use?

The website extraction recorded #25A9E0 as an accent color for InEvent. Check the source website or official brand guidelines before using it in new work.

What font does InEvent use?

The extraction detected Lato for body text and Open Sans for headings on https://inevent.com/. Font usage and licensing should be checked with the source.

Does InEvent use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FEFEFE. The current website may differ from this snapshot.

Where can I find InEvent's logo?

The logo asset recorded from https://inevent.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://inevent.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by InEvent.

Methodology

Brand data on this page was extracted from https://inevent.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by InEvent.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E7F3F7",
    "secondary": "#2A333C",
    "accent": "#25A9E0",
    "background": "#FEFEFE",
    "textPrimary": "#25A9E0",
    "link": "#25A9E0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "Open Sans",
        "Lucida Grande",
        "Lucida",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "Open Sans",
        "Lucida Grande",
        "Lucida",
        "Verdana",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "Open Sans",
        "Lucida Grande",
        "Lucida",
        "Verdana",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#64696E",
      "textColor": "#FFFFFF",
      "borderColor": "#25A9E0",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 10px 0px"
    },
    "buttonPrimary": {
      "background": "#25A9E0",
      "textColor": "#FEFEFE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2A333C",
      "textColor": "#FEFEFE",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.inevent.com/images/inevent-logo-white.svg",
    "favicon": "https://inevent.com/images/icons/favicon-192x192.png",
    "ogImage": "https://static.inevent.com/images/homepage-meta-image.webp",
    "logoHref": "https://inevent.com/home.php",
    "logoAlt": "https://inevent.com/InEvent%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'InEvent', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Start Building Today",
      "reasoning": "Button #4 ('Start Building Today') uses a vibrant brand color (#25A9E0) and has strong action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 12,
      "text": "Learn more",
      "reasoning": "Button #2 ('Learn more') has a neutral background color (#2A333C) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "event organizers and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'InEvent', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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