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Interstate Brand Identity

A website-derived reference for Interstate: observed colors, typography, components, and assets extracted from http://interstateapp.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#394EFF
Accent
#394EFF
Body Font
GB Proxima Nova
Heading
GB Proxima Nova

Color Palette

Brand palette extracted from http://interstateapp.com/.

primary
#394EFF
rgb(57, 78, 255)
secondary
#D1D2E0
rgb(209, 210, 224)
accent
#394EFF
rgb(57, 78, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#171F66
rgb(23, 31, 102)
link
#171F66
rgb(23, 31, 102)

Typography

Each font links to its Google Fonts page where available.

primary
GB Proxima Nova
GB Proxima Nova Google Fonts →
heading
GB Proxima Nova
GB Proxima Nova Google Fonts →
GB Proxima Nova, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Interstate favicon
Favicon

UI Components

Live previews rendered using Interstate's actual button styles.

buttonPrimary
background #394EFF textColor #FFFFFF borderRadius 24px shadow none

Brand Personality

Tone: professional Energy: low Audience: businesses looking to purchase domains

Interstate Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Interstate's primary brand color?

The website extraction recorded #394EFF as the primary color for Interstate. This is an observed website value, not a verified official brand specification.

What font does Interstate use?

The extraction detected GB Proxima Nova as a primary typeface on http://interstateapp.com/. Other pages or materials may use different fonts.

Does Interstate use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from http://interstateapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Interstate.

Methodology

Brand data on this page was extracted from http://interstateapp.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Interstate.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GB Proxima Nova",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#394EFF",
    "secondary": "#D1D2E0",
    "accent": "#394EFF",
    "background": "#FFFFFF",
    "textPrimary": "#171F66",
    "link": "#171F66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GB Proxima Nova",
      "heading": "GB Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "GB Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "GB Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#394EFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/apple-touch-icon-57x57.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Buy Domain",
      "reasoning": "The button labeled 'Buy Domain' uses a vibrant blue color (#394EFF), which is typically associated with primary call-to-action buttons. The text is action-oriented, encouraging users to make a purchase, which aligns with primary CTA characteristics."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button with a different color exists."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "businesses looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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