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Invaria Brand Identity

A website-derived reference for Invaria: observed colors, typography, components, and assets extracted from https://invaria.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#00112C
Accent
#00A4A6
Body Font
Helvetica
Heading
Helvetica

Color Palette

Brand palette extracted from https://invaria.com/.

primary
#00112C
rgb(0, 17, 44)
secondary
#D8EFEF
rgb(216, 239, 239)
accent
#00A4A6
rgb(0, 164, 166)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#111111
rgb(17, 17, 17)
link
#00A4A6
rgb(0, 164, 166)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
heading
Helvetica
gdsherpa, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Invaria favicon
Favicon

UI Components

Live previews rendered using Invaria's actual button styles.

buttonPrimary
background #111111 textColor #FFFFFF borderColor #111111 borderRadius 6px shadow none

Brand Personality

Tone: professional Energy: low Audience: business professionals looking to purchase domains

Invaria Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Invaria's primary brand color?

The website extraction recorded #00112C as the primary color for Invaria. This is an observed website value, not a verified official brand specification.

What accent color does Invaria use?

The website extraction recorded #00A4A6 as an accent color for Invaria. Check the source website or official brand guidelines before using it in new work.

What font does Invaria use?

The extraction detected Helvetica as a primary typeface on https://invaria.com/. Other pages or materials may use different fonts.

Does Invaria use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://invaria.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Invaria.

Methodology

Brand data on this page was extracted from https://invaria.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Invaria.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "gdsherpa",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00112C",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00A4A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo does not appear to be a clear representation of the brand 'invaria.com' as inferred from the URL and page title. It lacks visibility and does not match typical brand logo characteristics.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Next",
      "reasoning": "The button labeled 'Next' is the only button available and uses a dark background color (#111111), which stands out against the light background, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "business professionals looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo does not appear to be a clear representation of the brand 'invaria.com' as inferred from the URL and page title. It lacks visibility and does not match typical brand logo characteristics.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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