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Iris Automation Brand Identity

A website-derived reference for Iris Automation: observed colors, typography, components, and assets extracted from http://www.irisonboard.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#D51F2A
Accent
#1863DC
Body Font
Proxima Nova
Heading
Teko

Color Palette

Brand palette extracted from http://www.irisonboard.com/.

primary
#D51F2A
rgb(213, 31, 42)
secondary
#607382
rgb(96, 115, 130)
accent
#1863DC
rgb(24, 99, 220)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#232323
rgb(35, 35, 35)
link
#1863DC
rgb(24, 99, 220)

Typography

Each font links to its Google Fonts page where available.

primary
Proxima Nova
Proxima Nova Google Fonts →
heading
Teko
Teko, Helvetica Neue, Arial Narrow, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Iris Automation logo
Logo
Iris Automation favicon
Favicon

UI Components

Live previews rendered using Iris Automation's actual button styles.

input
background #FFFFFF textColor #232323 borderColor #232323 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: aviation professionals

Iris Automation Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Iris Automation's primary brand color?

The website extraction recorded #D51F2A as the primary color for Iris Automation. This is an observed website value, not a verified official brand specification.

What accent color does Iris Automation use?

The website extraction recorded #1863DC as an accent color for Iris Automation. Check the source website or official brand guidelines before using it in new work.

What font does Iris Automation use?

The extraction detected Proxima Nova for body text and Teko for headings on http://www.irisonboard.com/. Font usage and licensing should be checked with the source.

Does Iris Automation use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Iris Automation's logo?

The logo asset recorded from http://www.irisonboard.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.irisonboard.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Iris Automation.

Methodology

Brand data on this page was extracted from http://www.irisonboard.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Iris Automation.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Teko",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D51F2A",
    "secondary": "#607382",
    "accent": "#1863DC",
    "background": "#FFFFFF",
    "textPrimary": "#232323",
    "link": "#1863DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Teko"
    },
    "fontStacks": {
      "heading": [
        "Teko",
        "Helvetica Neue",
        "Arial Narrow",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#232323",
      "borderColor": "#232323",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://uavionix.com/wp-content/uploads/2024/08/uavionix-logo-white.svg",
    "favicon": "https://uavionix.com/wp-content/uploads/2025/07/cropped-favicon-32x32.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (external link). Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'uAvionix'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "aviation professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand name 'uAvionix'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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