Kaya Brand Identity
A website-derived reference for Kaya: observed colors, typography, components, and assets extracted from https://www.usekaya.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://www.usekaya.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Kaya's actual button styles.
Brand Personality
Kaya Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Kaya's primary brand color?
The website extraction recorded #0F62FE as the primary color for Kaya. This is an observed website value, not a verified official brand specification.
What accent color does Kaya use?
The website extraction recorded #1F93FF as an accent color for Kaya. Check the source website or official brand guidelines before using it in new work.
What font does Kaya use?
The extraction detected Apercu for body text and Apercu Pro for headings on https://www.usekaya.com/. Font usage and licensing should be checked with the source.
Does Kaya use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Kaya's logo?
The logo asset recorded from https://www.usekaya.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.usekaya.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Kaya.
Methodology
Brand data on this page was extracted from https://www.usekaya.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Kaya.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Apercu",
"role": "body"
},
{
"family": "Apercu Pro",
"role": "heading"
},
{
"family": "Roboto",
"role": "body"
}
],
"colors": {
"primary": "#0F62FE",
"secondary": "#FF4040",
"accent": "#1F93FF",
"background": "#FFFFFF",
"textPrimary": "#1F1F1F",
"link": "#1F93FF"
},
"typography": {
"fontFamilies": {
"primary": "Apercu",
"heading": "Apercu Pro"
},
"fontStacks": {
"heading": [
"Apercu",
"sans-serif"
],
"body": [
"Apercu",
"sans-serif"
],
"paragraph": [
"Apercu",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "32px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#161616",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#161616",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.usekaya.com/_nuxt/kaya-wordmark.BagdyJIn.webp",
"favicon": "https://www.usekaya.com/favicon-32x32.png",
"ogImage": "https://www.usekaya.com/_nuxt/launch-hero.ClMokupW.webp",
"logoHref": "https://www.usekaya.com/",
"logoAlt": "https://www.usekaya.com/Kaya%20wordmark"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo for Kaya.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get free access",
"reasoning": "Button #0 is selected as the primary CTA because it has a dark background (#161616) which contrasts well with the text, making it stand out. It also has action-oriented text 'Get free access' and is styled with classes indicating primary importance (e.g., 'cl-is-primary')."
},
"secondary": {
"index": 3,
"text": "Get free access",
"reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It maintains the same action-oriented text but is styled as a 'ghost' button, making it less prominent than the primary button."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "business professionals and marketers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo for Kaya.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}