Klarity Brand Identity
A website-derived reference for Klarity: observed colors, typography, components, and assets extracted from http://klarity.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://klarity.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.51%2C129.03H0v16.81h22.51v-16.81Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.73%2C95.39H0v16.81h38.73v-16.81Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Klarity's actual button styles.
Brand Personality
Klarity Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Klarity's primary brand color?
The website extraction recorded #FFE0C8 as the primary color for Klarity. This is an observed website value, not a verified official brand specification.
What accent color does Klarity use?
The website extraction recorded #FF6C14 as an accent color for Klarity. Check the source website or official brand guidelines before using it in new work.
What font does Klarity use?
The extraction detected Funnel Sans for body text and Funnel Display for headings on http://klarity.ai/. Font usage and licensing should be checked with the source.
Does Klarity use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFDF5. The current website may differ from this snapshot.
Where can I find Klarity's logo?
The logo asset recorded from http://klarity.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://klarity.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Klarity.
Methodology
Brand data on this page was extracted from http://klarity.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Klarity.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Funnel Sans",
"role": "body"
},
{
"family": "Funnel Display",
"role": "display"
}
],
"colors": {
"primary": "#FFE0C8",
"accent": "#FF6C14",
"background": "#FFFDF5",
"textPrimary": "#FF6C14",
"link": "#FF6C14"
},
"typography": {
"fontFamilies": {
"primary": "Funnel Sans",
"heading": "Funnel Display"
},
"fontStacks": {
"heading": [
"Funnel Display",
"sans-serif"
],
"body": [
"Funnel Sans",
"sans-serif"
],
"paragraph": [
"Funnel Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "48px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#FF6C14",
"textColor": "#FFFFFF",
"borderRadius": "33554400px",
"borderRadiusCorners": {
"topLeft": "33554400px",
"topRight": "33554400px",
"bottomRight": "33554400px",
"bottomLeft": "33554400px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#111111",
"borderColor": "#FF6C14",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20121.42%20145.86%22%20fill%3D%22white%22%20class%3D%22w-full%20h-full%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M113.99%2C0h-28.74l-42%2C59.59h-20.73V0H0v78.67h42.19l48.65%2C67.19h30.57l-58.36-76.02L113.99%2C0Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M22.51%2C129.03H0v16.81h22.51v-16.81Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.73%2C95.39H0v16.81h38.73v-16.81Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://www.klarity.ai/icon?809481dfc4f59e44",
"ogImage": "https://klarity.ai/opengraph-image?ce6d030554e74fdb",
"logoHref": "https://www.klarity.ai/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Klarity'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get a Demo",
"reasoning": "Button #2 'Get a Demo' is likely the primary CTA due to its vibrant brand color (#FF6C14) and action-oriented text, making it a strong candidate for primary engagement."
},
"secondary": {
"index": 5,
"text": "IT",
"reasoning": "Button #5 'IT' is selected as secondary because it has a different background color (#FFFFFF) and serves as a less prominent option, likely for navigation or additional information."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "business professionals seeking AI solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Klarity'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}