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LeanMarket Brand Identity

A website-derived reference for LeanMarket: observed colors, typography, components, and assets extracted from http://lean.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FFD83E
Accent
#F15928
Body Font
Open Sans
Heading
Georgia

Color Palette

Brand palette extracted from http://lean.com/.

primary
#FFD83E
rgb(255, 216, 62)
secondary
#F15A29
rgb(241, 90, 41)
accent
#F15928
rgb(241, 89, 40)
background
#F7F7F7
rgb(247, 247, 247)
textPrimary
#333333
rgb(51, 51, 51)
link
#F15928
rgb(241, 89, 40)

Typography

Each font links to its Google Fonts page where available.

primary
Open Sans
heading
Georgia
Open Sans, Georgia, Arial, Liberation Sans, FreeSans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

LeanMarket logo
Logo
LeanMarket favicon
Favicon

Brand Personality

Tone: modern Energy: medium Audience: business professionals

LeanMarket Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is LeanMarket's primary brand color?

The website extraction recorded #FFD83E as the primary color for LeanMarket. This is an observed website value, not a verified official brand specification.

What accent color does LeanMarket use?

The website extraction recorded #F15928 as an accent color for LeanMarket. Check the source website or official brand guidelines before using it in new work.

What font does LeanMarket use?

The extraction detected Open Sans for body text and Georgia for headings on http://lean.com/. Font usage and licensing should be checked with the source.

Does LeanMarket use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F7F7F7. The current website may differ from this snapshot.

Where can I find LeanMarket's logo?

The logo asset recorded from http://lean.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://lean.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LeanMarket.

Methodology

Brand data on this page was extracted from http://lean.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by LeanMarket.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFD83E",
    "secondary": "#F15A29",
    "accent": "#F15928",
    "background": "#F7F7F7",
    "textPrimary": "#333333",
    "link": "#F15928"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Georgia",
        "Arial",
        "Liberation Sans",
        "FreeSans",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Georgia",
        "Arial",
        "Liberation Sans",
        "FreeSans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "Georgia",
        "Arial",
        "Liberation Sans",
        "FreeSans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "http://www.lean.com/assets/leanmarket_logo_white-15aeaa5744786331370f2439f47f41a7.png",
    "favicon": "data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAQCAYAAAAf8/9hAAABAElEQVR4AaSSi5GDMAxEZbcENUFNUBPU5NunyXp8DnOfSYaNbX2ehHCND3+PgOu62l+5b4Bt29q+72EIq3UcR/PeBb4BCDjPM+77DtZlWdq6rmEB9h4f8R0AmQCTAbBXR6HALs6IIsQngGTIJIwiUaCiwC7OSDmhLiIB0KDOwj4Cx70KFgokgApQZ2Efk+Y9kATMjv+cq9r49Zvr1dqTNIdW1Wbg/Kkqw9Lr5af16vlUOwXoVejKAk6S/P0hR37uR6ki5TQV2CvQleVkkiCwOplzDlHBRYFFhqL34hp3YaMIBUhmZfqy55OA3L3+cI56mfPSUJlitrG+ATA+ydDZ9wUAAP//uCh9TgAAAAZJREFUAwAI69MhMB36QgAAAABJRU5ErkJggg==",
    "logoHref": "http://www.lean.com/index.html",
    "logoAlt": "http://www.lean.com/LeanMarket"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'LeanMarket' from the page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'LeanMarket' from the page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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