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Listia Brand Identity

A website-derived reference for Listia: observed colors, typography, components, and assets extracted from http://listia.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#0000EE
Accent
#33D64F
Body Font
Helvetica Neue
Heading
Avenir Next

Color Palette

Brand palette extracted from http://listia.com/.

primary
#0000EE
rgb(0, 0, 238)
secondary
#258DE1
rgb(37, 141, 225)
accent
#33D64F
rgb(51, 214, 79)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#2386CC
rgb(35, 134, 204)
link
#2386CC
rgb(35, 134, 204)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Helvetica Neue
heading
Avenir Next
Avenir Next
Avenir Next
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Listia logo
Logo
Listia favicon
Favicon
Listia social image
Social Card

UI Components

Live previews rendered using Listia's actual button styles.

input
background #FFFFFF textColor #000000 borderColor #A6A6A6 borderRadius 0px shadow none
buttonPrimary
background #33D64F textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background transparent textColor #0000EE borderColor #E2E2E2 borderRadius 0px shadow none

Brand Personality

Tone: playful Energy: medium Audience: bargain hunters and online auction enthusiasts

Listia Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Listia's primary brand color?

The website extraction recorded #0000EE as the primary color for Listia. This is an observed website value, not a verified official brand specification.

What accent color does Listia use?

The website extraction recorded #33D64F as an accent color for Listia. Check the source website or official brand guidelines before using it in new work.

What font does Listia use?

The extraction detected Helvetica Neue for body text and Avenir Next for headings on http://listia.com/. Font usage and licensing should be checked with the source.

Does Listia use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Listia's logo?

The logo asset recorded from http://listia.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://listia.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Listia.

Methodology

Brand data on this page was extracted from http://listia.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Listia.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Avenir Next",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#258DE1",
    "accent": "#33D64F",
    "background": "#FFFFFF",
    "textPrimary": "#2386CC",
    "link": "#2386CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Avenir Next"
    },
    "fontStacks": {
      "heading": [
        "Avenir Next"
      ],
      "body": [
        "Helvetica Neue",
        "Arial"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "25px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#A6A6A6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#33D64F",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0000EE",
      "borderColor": "#E2E2E2",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets.listia.com/assets/homepage/logo-36f4df93f68828e67ea23974dbf6515b10487e19044bde57a4720202767f72d3.png",
    "favicon": "https://www.listia.com/favicon.ico",
    "ogImage": "https://assets.listia.com/assets/etc/fb_share_photo-99cb068c6d8bee67b2760fb4af0efb77ee1abc2a4cd7c095c1fe62c94f27a295.png",
    "logoHref": "https://www.listia.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its vibrant green color (#33D64F) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "18 watching this\n                Free Shipping",
      "reasoning": "Button #1 is selected as secondary due to its transparent background and informative text, which complements the primary button without competing visually."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "bargain hunters and online auction enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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