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Lysto Brand Identity

A website-derived reference for Lysto: observed colors, typography, components, and assets extracted from https://lysto.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#1A202C
Accent
#3965FF
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from https://lysto.ai/.

primary
#1A202C
rgb(26, 32, 44)
secondary
#2D3748
rgb(45, 55, 72)
accent
#3965FF
rgb(57, 101, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#3965FF
rgb(57, 101, 255)
link
#3965FF
rgb(57, 101, 255)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
-apple-system, BlinkMacSystemFont, Segoe UI, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Lysto favicon
Favicon

UI Components

Live previews rendered using Lysto's actual button styles.

input
background #FFFFFF textColor #2D3748 borderColor #E2E8F0 borderRadius 8px shadow none
buttonPrimary
background #3965FF textColor #FFFFFF borderRadius 6px shadow rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.06) 0px 2px 4px -1px
buttonSecondary
background #FFFFFF textColor #2D3748 borderColor #CBD5E0 borderRadius 6px shadow rgba(112, 144, 176, 0.08) 45px 76px 113px 7px

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Lysto Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Lysto's primary brand color?

The website extraction recorded #1A202C as the primary color for Lysto. This is an observed website value, not a verified official brand specification.

What accent color does Lysto use?

The website extraction recorded #3965FF as an accent color for Lysto. Check the source website or official brand guidelines before using it in new work.

What font does Lysto use?

The extraction detected DM Sans as a primary typeface on https://lysto.ai/. Other pages or materials may use different fonts.

Does Lysto use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://lysto.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lysto.

Methodology

Brand data on this page was extracted from https://lysto.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lysto.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1A202C",
    "secondary": "#2D3748",
    "accent": "#3965FF",
    "background": "#FFFFFF",
    "textPrimary": "#3965FF",
    "link": "#3965FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "DM Sans"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#2D3748",
      "borderColor": "#E2E8F0",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3965FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.06) 0px 2px 4px -1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2D3748",
      "borderColor": "#CBD5E0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(112, 144, 176, 0.08) 45px 76px 113px 7px"
    }
  },
  "images": {
    "favicon": "https://lysto.ai/assets/img/lysto-logo-simple.svg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found. The candidate is a small icon-sized SVG without clear branding indicators or a match to the favicon.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign Up",
      "reasoning": "Button #0 with text 'Sign Up' is the primary CTA due to its vibrant blue color (#3965FF), which matches the brand's accent color, and its action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 12,
      "text": "Learn more",
      "reasoning": "Button #3 with text 'Learn more' is selected as the secondary CTA because it has a different background color (#FFFFFF) and provides additional information, complementing the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "chakra",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found. The candidate is a small icon-sized SVG without clear branding indicators or a match to the favicon.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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