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Maroo Brand Identity

A website-derived reference for Maroo: observed colors, typography, components, and assets extracted from https://maroo.us/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#FDEDE9
Accent
#F47A5C
Body Font
Lato
Heading
Gilroy

Color Palette

Brand palette extracted from https://maroo.us/.

primary
#FDEDE9
rgb(253, 237, 233)
secondary
#3898EC
rgb(56, 152, 236)
accent
#F47A5C
rgb(244, 122, 92)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#F47A5C
rgb(244, 122, 92)
link
#F47A5C
rgb(244, 122, 92)

Typography

Each font links to its Google Fonts page where available.

primary
Lato
heading
Gilroy
Gilroy
Gilroy, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Maroo logo
Logo
Maroo favicon
Favicon
Maroo social image
Social Card

UI Components

Live previews rendered using Maroo's actual button styles.

input
background #FFFFFF textColor #333333 borderColor #D0D5DD borderRadius 8px shadow rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
buttonPrimary
background #F47A5C textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #F9FAFB textColor #0F1112 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: wedding and event businesses

Maroo Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Maroo's primary brand color?

The website extraction recorded #FDEDE9 as the primary color for Maroo. This is an observed website value, not a verified official brand specification.

What accent color does Maroo use?

The website extraction recorded #F47A5C as an accent color for Maroo. Check the source website or official brand guidelines before using it in new work.

What font does Maroo use?

The extraction detected Lato for body text and Gilroy for headings on https://maroo.us/. Font usage and licensing should be checked with the source.

Does Maroo use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Maroo's logo?

The logo asset recorded from https://maroo.us/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://maroo.us/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Maroo.

Methodology

Brand data on this page was extracted from https://maroo.us/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Maroo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Gilroy",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FDEDE9",
    "secondary": "#3898EC",
    "accent": "#F47A5C",
    "background": "#FFFFFF",
    "textPrimary": "#F47A5C",
    "link": "#F47A5C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Gilroy",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#D0D5DD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#F47A5C",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9FAFB",
      "textColor": "#0F1112",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62fbc85bce21a7181c623e42/6448de4eedc3c5f7a862cd4e_Vectors-Wrapper.svg",
    "favicon": "https://cdn.prod.website-files.com/62fbc85bce21a7181c623e42/65158e40f4c6403ab6e243ac_m.Favicon_32.svg",
    "ogImage": "https://cdn.prod.website-files.com/62fbc85bce21a7181c623e42/66a22a0b98a477d08d3f3454_Meta%20image%203.png",
    "logoHref": "https://www.maroo.us/old-home",
    "logoAlt": "https://www.maroo.us/Maroo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 9,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Maroo'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign up",
      "reasoning": "Button #2 ('Sign up') uses the vibrant brand color #F47A5C, which is consistent with the site's accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "Button #0 ('Get in touch') has a different background color (#F9FAFB) and serves as a secondary action, providing a contact option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "wedding and event businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Maroo'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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