Mattermost Brand Identity
A website-derived reference for Mattermost: observed colors, typography, components, and assets extracted from http://mattermost.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://mattermost.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Mattermost's actual button styles.
Brand Personality
Mattermost Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Mattermost's primary brand color?
The website extraction recorded #FFBC1F as the primary color for Mattermost. This is an observed website value, not a verified official brand specification.
What font does Mattermost use?
The extraction detected Trade Gothic Next as a primary typeface on http://mattermost.com/. Other pages or materials may use different fonts.
Does Mattermost use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #1E325C. The current website may differ from this snapshot.
Where can I find Mattermost's logo?
The logo asset recorded from http://mattermost.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://mattermost.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mattermost.
Methodology
Brand data on this page was extracted from http://mattermost.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mattermost.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Trade Gothic Next",
"role": "body"
}
],
"colors": {
"primary": "#FFBC1F",
"secondary": "#C5D2EC",
"accent": "#FFBC1F",
"background": "#1E325C",
"textPrimary": "#1E325C",
"link": "#1E325C"
},
"typography": {
"fontFamilies": {
"primary": "Trade Gothic Next",
"heading": "Trade Gothic Next"
},
"fontStacks": {
"heading": [
"trade-gothic-next",
"sans-serif"
],
"body": [
"trade-gothic-next",
"sans-serif"
],
"paragraph": [
"trade-gothic-next",
"sans-serif"
]
},
"fontSizes": {
"h1": "61px",
"h2": "32px",
"body": "15px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#FFBC1F",
"textColor": "#1B1D22",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#1E325C",
"textColor": "#FFFFFF",
"borderColor": "#1E325C",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://mattermost.com/wp-content/themes/mattermost-2021/frontend/dist/img/mattermost-logo-horizontal.svg",
"favicon": "https://mattermost.com/wp-content/themes/mattermost-2021/frontend/dist/img/favicon/v2/apple-touch-icon.png",
"ogImage": "https://mattermost.com/wp-content/uploads/2025/03/USCommercial_1200x628_V2.png",
"logoHref": "https://mattermost.com/",
"logoAlt": "https://mattermost.com/Mattermost%20Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Mattermost'. It is the most prominent and appropriate representation of the brand.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Talk to an Expert",
"reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #FFBC1F, which is consistent with the primary brand color. The text 'Talk to an Expert' is action-oriented, making it a strong candidate for the primary CTA."
},
"secondary": {
"index": 3,
"text": "Talk to an Expert",
"reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#1E325C) from the primary button. It maintains a vibrant appearance and complements the primary button without using the same color."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business and enterprise users"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has alt text matching the brand 'Mattermost'. It is the most prominent and appropriate representation of the brand.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}