Mixpanel Brand Identity
A website-derived reference for Mixpanel: observed colors, typography, components, and assets extracted from http://mixpanel.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#150040
Accent
#1F2023
Body Font
Source Sans Pro
Heading
Garnett Medium
Color Palette
Brand palette extracted from http://mixpanel.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Source Sans Pro
heading
Garnett Medium
Garnett Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Mixpanel's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: product teams and analytics professionals
Mixpanel Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Mixpanel's primary brand color?
The website extraction recorded #150040 as the primary color for Mixpanel. This is an observed website value, not a verified official brand specification.
What accent color does Mixpanel use?
The website extraction recorded #1F2023 as an accent color for Mixpanel. Check the source website or official brand guidelines before using it in new work.
What font does Mixpanel use?
The extraction detected Source Sans Pro for body text and Garnett Medium for headings on http://mixpanel.com/. Font usage and licensing should be checked with the source.
Does Mixpanel use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Mixpanel's logo?
The logo asset recorded from http://mixpanel.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://mixpanel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mixpanel.
Methodology
Brand data on this page was extracted from http://mixpanel.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mixpanel.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Garnett Medium",
"role": "heading"
},
{
"family": "Source Sans Pro",
"role": "body"
}
],
"colors": {
"primary": "#150040",
"secondary": "#334155",
"accent": "#1F2023",
"background": "#FFFFFF",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Source Sans Pro",
"heading": "Garnett Medium"
},
"fontStacks": {
"heading": [
"Garnett Medium",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Garnett Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "60px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#1F2023",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EDEDED",
"textColor": "#000000",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/a4xoKYdwVP5A9yUo6k7AYtct5sQ.png",
"ogImage": "https://framerusercontent.com/assets/KHyJwfBzTDm8CBtgWokK94nAuQ.png",
"logoHref": "https://mixpanel.com/home/",
"logoAlt": "https://mixpanel.com/home/Mixpanel%20logo%20-%20linking%20back%20to%20homepage"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Mixpanel'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started Free",
"reasoning": "Button #1 has a dark background (#1F2023) which contrasts with the light theme, making it stand out as a primary CTA. The text 'Get Started Free' is action-oriented, indicating a strong call to action."
},
"secondary": {
"index": 3,
"text": "Book a Demo",
"reasoning": "Button #3 has a light background (#EDEDED) and the text 'Book a Demo', which is less prominent than the primary CTA but still important for engagement."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "product teams and analytics professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Mixpanel'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}