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Morada Uno Brand Identity

A website-derived reference for Morada Uno: observed colors, typography, components, and assets extracted from http://www.moradauno.com.mx/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#5B1A6B
Accent
#671E75
Body Font
Figtree
Heading
Figtree

Color Palette

Brand palette extracted from http://www.moradauno.com.mx/.

primary
#5B1A6B
rgb(91, 26, 107)
secondary
#B14EB5
rgb(177, 78, 181)
accent
#671E75
rgb(103, 30, 117)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#671E75
rgb(103, 30, 117)
link
#671E75
rgb(103, 30, 117)

Typography

Each font links to its Google Fonts page where available.

primary
Figtree
heading
Figtree
Figtree, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Morada Uno logo
Logo
Morada Uno favicon
Favicon

UI Components

Live previews rendered using Morada Uno's actual button styles.

buttonPrimary
background #671E75 textColor #FFFFFF borderRadius 4px shadow none
buttonSecondary
background #00C7B1 textColor #FFFFFF borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: medium Audience: young professionals

Morada Uno Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Morada Uno's primary brand color?

The website extraction recorded #5B1A6B as the primary color for Morada Uno. This is an observed website value, not a verified official brand specification.

What accent color does Morada Uno use?

The website extraction recorded #671E75 as an accent color for Morada Uno. Check the source website or official brand guidelines before using it in new work.

What font does Morada Uno use?

The extraction detected Figtree as a primary typeface on http://www.moradauno.com.mx/. Other pages or materials may use different fonts.

Does Morada Uno use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Morada Uno's logo?

The logo asset recorded from http://www.moradauno.com.mx/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.moradauno.com.mx/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Morada Uno.

Methodology

Brand data on this page was extracted from http://www.moradauno.com.mx/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Morada Uno.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#5B1A6B",
    "secondary": "#B14EB5",
    "accent": "#671E75",
    "background": "#FFFFFF",
    "textPrimary": "#671E75",
    "link": "#671E75"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "-apple-system",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#671E75",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#00C7B1",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5f4c3ae55a368d55645df6f8/646bb7659ada2ac56abf9585_Recurso%2025.svg",
    "favicon": "https://cdn.prod.website-files.com/5f4c3ae55a368d55645df6f8/5fb7482a457b12c028266962_M1-ico_gud_small.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Quiero saber más",
      "reasoning": "Button #2 'Quiero saber más' with background color #671E75 is a vibrant, action-oriented CTA, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Más opiniones",
      "reasoning": "Button #0 'Más opiniones' with background color #00C7B1 is from a different color group and serves as a secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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