Home · Branding · Movity

Movity Brand Identity

A website-derived reference for Movity: observed colors, typography, components, and assets extracted from http://movity.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#303AF7
Accent
#303AF7
Body Font
Varela Round
Heading
Varela Round

Color Palette

Brand palette extracted from http://movity.com/.

primary
#303AF7
rgb(48, 58, 247)
secondary
#6C757D
rgb(108, 117, 125)
accent
#303AF7
rgb(48, 58, 247)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#948A99
rgb(148, 138, 153)
link
#948A99
rgb(148, 138, 153)

Typography

Each font links to its Google Fonts page where available.

primary
Varela Round
Varela Round Google Fonts →
heading
Varela Round
Varela Round Google Fonts →
Varela Round
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Movity logo
Logo
Movity favicon
Favicon

UI Components

Live previews rendered using Movity's actual button styles.

buttonPrimary
background #303AF7 textColor #FFFFFF borderRadius 3px shadow none

Brand Personality

Tone: professional Energy: medium Audience: real estate professionals

Movity Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Movity's primary brand color?

The website extraction recorded #303AF7 as the primary color for Movity. This is an observed website value, not a verified official brand specification.

What font does Movity use?

The extraction detected Varela Round as a primary typeface on http://movity.com/. Other pages or materials may use different fonts.

Does Movity use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Movity's logo?

The logo asset recorded from http://movity.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://movity.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Movity.

Methodology

Brand data on this page was extracted from http://movity.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Movity.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Varela Round",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#303AF7",
    "secondary": "#6C757D",
    "accent": "#303AF7",
    "background": "#FFFFFF",
    "textPrimary": "#948A99",
    "link": "#948A99"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Varela Round",
      "heading": "Varela Round"
    },
    "fontStacks": {
      "heading": [
        "Varela Round"
      ],
      "body": [
        "Varela Round"
      ],
      "paragraph": [
        "Varela Round"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#303AF7",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://movity.com/wp-content/uploads/2020/01/movitifinal_black.png",
    "favicon": "https://movity.com/wp-content/uploads/2020/02/movityfinal_favicon-1.png",
    "logoHref": "https://movity.com/",
    "logoAlt": "https://movity.com/Movity"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Movity'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Post a Job",
      "reasoning": "The button 'Post a Job' uses the vibrant brand color #303AF7, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Movity'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles