Nyckel Brand Identity
A website-derived reference for Nyckel: observed colors, typography, components, and assets extracted from https://www.nyckel.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://www.nyckel.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Nyckel's actual button styles.
Brand Personality
Nyckel Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Nyckel's primary brand color?
The website extraction recorded #64748B as the primary color for Nyckel. This is an observed website value, not a verified official brand specification.
What accent color does Nyckel use?
The website extraction recorded #1E5C97 as an accent color for Nyckel. Check the source website or official brand guidelines before using it in new work.
What font does Nyckel use?
The extraction detected Jost as a primary typeface on https://www.nyckel.com/. Other pages or materials may use different fonts.
Does Nyckel use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
How was this brand profile generated?
This profile was extracted from https://www.nyckel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nyckel.
Methodology
Brand data on this page was extracted from https://www.nyckel.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Nyckel.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Jost",
"role": "body"
}
],
"colors": {
"primary": "#64748B",
"secondary": "#1A1A2E",
"accent": "#1E5C97",
"background": "#FFFFFF",
"textPrimary": "#303030",
"link": "#1E5C97"
},
"typography": {
"fontFamilies": {
"primary": "Jost",
"heading": "Jost"
},
"fontStacks": {
"heading": [
"Jost",
"sans-serif"
],
"body": [
"Jost",
"sans-serif"
],
"paragraph": [
"Jost",
"sans-serif"
]
},
"fontSizes": {
"h1": "37px",
"h2": "31px",
"body": "17.6px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#1E5C97",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(30, 92, 151, 0.22) 0px 6px 18px 0px"
},
"buttonSecondary": {
"background": "#E7A83D",
"textColor": "#FFFFFF",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://www.nyckel.com/favicon.svg",
"ogImage": "https://www.nyckel.com/assets/images/important/nyckel-cover.webp"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable brand logo was found among the candidates. The visible options were either too small or not representative of the Nyckel brand.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get Started",
"reasoning": "Button #0 ('Get Started') is the primary CTA due to its vibrant blue color (#1E5C97), which aligns with the brand's accent color, and its action-oriented text."
},
"secondary": {
"index": 2,
"text": "Book demo",
"reasoning": "Button #2 ('Book demo') is selected as the secondary CTA because it has a different vibrant color (#E7A83D) and serves as a complementary action to the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and developers"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable brand logo was found among the candidates. The visible options were either too small or not representative of the Nyckel brand.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}