Ohm Brand Identity
A website-derived reference for Ohm: observed colors, typography, components, and assets extracted from http://getohm.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from http://getohm.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Ohm's actual button styles.
Brand Personality
Ohm Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Ohm's primary brand color?
The website extraction recorded #5CB85C as the primary color for Ohm. This is an observed website value, not a verified official brand specification.
What font does Ohm use?
The extraction detected Arial for body text and Lora for headings on http://getohm.com/. Font usage and licensing should be checked with the source.
Does Ohm use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #000000. The current website may differ from this snapshot.
Where can I find Ohm's logo?
The logo asset recorded from http://getohm.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from http://getohm.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ohm.
Methodology
Brand data on this page was extracted from http://getohm.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ohm.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Arial",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Lora",
"role": "heading"
},
{
"family": "Montserrat",
"role": "heading"
}
],
"colors": {
"primary": "#5CB85C",
"secondary": "#42DCA3",
"accent": "#5CB85C",
"background": "#000000",
"textPrimary": "#000000",
"link": "#337AB7"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Lora"
},
"fontStacks": {
"heading": [
"Montserrat",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Lora",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Lora",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "70px",
"h2": "20px",
"body": "26px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#333333",
"borderColor": "#7C7C7C",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#5CB85C",
"textColor": "#FFFFFF",
"borderColor": "#4CAE4C",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "http://www.getohm.com/img/whitelogo.png",
"ogImage": "http://www.getohm.com/img/smvideo_thumb.png",
"logoHref": "http://www.getohm.com/#page-top"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Ohm' from the URL and page title.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Sign Up",
"reasoning": "The 'Sign Up' button is likely the primary CTA due to its action-oriented text, which is a common primary action on websites. It shares the vibrant green color, indicating a strong call to action."
},
"secondary": {
"index": 0,
"text": "Get notified",
"reasoning": "The 'Get notified' button is secondary as it suggests a less immediate action compared to 'Sign Up'. Both buttons share the same color, but 'Sign Up' is more action-oriented."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy consumers interested in automotive innovations"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Ohm' from the URL and page title.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}