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Omnistrate Brand Identity

A website-derived reference for Omnistrate: observed colors, typography, components, and assets extracted from http://www.omnistrate.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#181D27
Accent
#121926
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from http://www.omnistrate.com/.

primary
#181D27
rgb(24, 29, 39)
secondary
#6B7280
rgb(107, 114, 128)
accent
#121926
rgb(18, 25, 38)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#121926
rgb(18, 25, 38)
link
#121926
rgb(18, 25, 38)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Omnistrate logo
Logo
Omnistrate favicon
Favicon

UI Components

Live previews rendered using Omnistrate's actual button styles.

buttonPrimary
background #121926 textColor #FFFFFF borderColor #000000 borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(16, 24, 40, 0.06) 0px 2px 6px 0px
buttonSecondary
background #FFFFFF textColor #414651 borderColor #D4D4D4 borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(16, 24, 40, 0.06) 0px 2px 6px 0px

Brand Personality

Tone: professional Energy: medium Audience: software developers and IT professionals

Omnistrate Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Omnistrate's primary brand color?

The website extraction recorded #181D27 as the primary color for Omnistrate. This is an observed website value, not a verified official brand specification.

What accent color does Omnistrate use?

The website extraction recorded #121926 as an accent color for Omnistrate. Check the source website or official brand guidelines before using it in new work.

What font does Omnistrate use?

The extraction detected Inter as a primary typeface on http://www.omnistrate.com/. Other pages or materials may use different fonts.

Does Omnistrate use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Omnistrate's logo?

The logo asset recorded from http://www.omnistrate.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.omnistrate.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Omnistrate.

Methodology

Brand data on this page was extracted from http://www.omnistrate.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Omnistrate.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#181D27",
    "secondary": "#6B7280",
    "accent": "#121926",
    "background": "#FFFFFF",
    "textPrimary": "#121926",
    "link": "#121926"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#121926",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(16, 24, 40, 0.06) 0px 2px 6px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#414651",
      "borderColor": "#D4D4D4",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(16, 24, 40, 0.06) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://omnistrate.com/assets/images/logo.svg",
    "favicon": "https://omnistrate.com/favicon.ico",
    "logoHref": "https://omnistrate.com/",
    "logoAlt": "https://omnistrate.com/omnistrate-logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Omnistrate'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free",
      "reasoning": "Button #0 'Get Started for Free' has a dark background (#121926) which is consistent with the brand's primary color and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 'Book a Demo' has a light background (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "software developers and IT professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": "unknown"
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Omnistrate'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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