Home · Branding · Onboard.io

Onboard.io Brand Identity

A website-derived reference for Onboard.io: observed colors, typography, components, and assets extracted from https://onboard.io/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#00B67A
Accent
#4869F5
Body Font
Instrument Sans
Heading
Instrument Sans

Color Palette

Brand palette extracted from https://onboard.io/.

primary
#00B67A
rgb(0, 182, 122)
secondary
#475569
rgb(71, 85, 105)
accent
#4869F5
rgb(72, 105, 245)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0F172A
rgb(15, 23, 42)
link
#0F172A
rgb(15, 23, 42)

Typography

Each font links to its Google Fonts page where available.

primary
Instrument Sans
Instrument Sans Google Fonts →
heading
Instrument Sans
Instrument Sans Google Fonts →
Instrument Sans, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Onboard.io logo
Logo
Onboard.io favicon
Favicon
Onboard.io social image
Social Card

UI Components

Live previews rendered using Onboard.io's actual button styles.

buttonPrimary
background #4869F5 textColor #FFFFFF borderColor #2612C1 borderRadius 9999px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(30, 41, 59, 0.05) 0px 10px 15px -3px, rgba(30, 41, 59, 0.05) 0px 4px 6px -4px
buttonSecondary
background #FFFFFF textColor #94A3B8 borderRadius 9999px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Onboard.io Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Onboard.io brand asset featured on learn.onboard.io
Image: learn.onboard.io
Source: learn.onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io
Onboard.io brand asset featured on learn.onboard.io
Image: learn.onboard.io
Source: learn.onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io
Onboard.io brand asset featured on onboard.io
Image: onboard.io
Source: onboard.io

Frequently Asked Questions

What is Onboard.io's primary brand color?

The website extraction recorded #00B67A as the primary color for Onboard.io. This is an observed website value, not a verified official brand specification.

What accent color does Onboard.io use?

The website extraction recorded #4869F5 as an accent color for Onboard.io. Check the source website or official brand guidelines before using it in new work.

What font does Onboard.io use?

The extraction detected Instrument Sans as a primary typeface on https://onboard.io/. Other pages or materials may use different fonts.

Does Onboard.io use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Onboard.io's logo?

The logo asset recorded from https://onboard.io/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://onboard.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Onboard.io.

Methodology

Brand data on this page was extracted from https://onboard.io/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Onboard.io.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/onboard-io.json GET /branding/onboard-io/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00B67A",
    "secondary": "#475569",
    "accent": "#4869F5",
    "background": "#FFFFFF",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4869F5",
      "textColor": "#FFFFFF",
      "borderColor": "#2612C1",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(30, 41, 59, 0.05) 0px 10px 15px -3px, rgba(30, 41, 59, 0.05) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#94A3B8",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://onboard.io/img/favicons/apple-touch-icon.png",
    "ogImage": "https://onboard.io/img/asset/YXNzZXRzL29nLSgxKS5wbmc/og-%281%29.png?p=seo_pro_og&s=5f864a86ce3cf6e35e2aab41ffb68cd0",
    "logoHref": "https://onboard.io/",
    "logoAlt": "https://onboard.io/.logo-white-fill%20%7B%20%20%20%20%20%20%20%20%20%20%20%20transition:%20fill%200.3s%20ease-in-out;%20%20%20%20%20%20%20%20%7D%20%20%20%20%20%20%20%20header:not(.dark)%20.logo-white-fill%20%7B%20%20%20%20%20%20%20%20%20%20%20%20fill:%20#4869F5;%20%20%20%20%20%20%20%20}"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Onboard'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 ('Get Started') uses a vibrant blue color (#4869F5) which stands out as a strong call-to-action. The text 'Get Started' is action-oriented, making it a clear primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Sign In",
      "reasoning": "Button #5 ('Sign In') has a white background, providing a contrast to the primary button's vibrant color. It serves as a secondary action, typically for existing users."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Onboard'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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