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OneSignal Brand Identity

A website-derived reference for OneSignal: observed colors, typography, components, and assets extracted from https://onesignal.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#051B2C

Accent

#7274DA

Body Font

Nunito Sans

Heading

Nunito Sans

Color Palette

Brand palette extracted from https://onesignal.com/.

primary

#051B2C

rgb(5, 27, 44)

secondary

#BF1B1E

rgb(191, 27, 30)

accent

#7274DA

rgb(114, 116, 218)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#4E50D1

rgb(78, 80, 209)

link

#4E50D1

rgb(78, 80, 209)

Typography

Each font links to its Google Fonts page where available.

primary

Nunito Sans

Nunito Sans Google Fonts →

heading

Nunito Sans

Nunito Sans Google Fonts →

Epilogue, Nunito Sans, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Apple Color Emoji, Arial, Helvetica Neue, Helvetica, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using OneSignal's actual button styles.

buttonPrimary

background #7274DA textColor #FFFFFF borderColor #FFFFFF borderRadius 4px shadow none

buttonSecondary

background #FFFFFF textColor #051B2C borderColor #051B2C borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers

OneSignal Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: mintcdn.com

Source: documentation.onesignal.com

Image: onesignal.com

Source: onesignal.com

Image: mintcdn.com

Source: documentation.onesignal.com

Image: onesignal.com

Source: onesignal.com

Image: mintcdn.com

Source: documentation.onesignal.com

Image: onesignal.com

Source: onesignal.com

Frequently Asked Questions

What is OneSignal's primary brand color?

The website extraction recorded #051B2C as the primary color for OneSignal. This is an observed website value, not a verified official brand specification.

What accent color does OneSignal use?

The website extraction recorded #7274DA as an accent color for OneSignal. Check the source website or official brand guidelines before using it in new work.

What font does OneSignal use?

The extraction detected Nunito Sans as a primary typeface on https://onesignal.com/. Other pages or materials may use different fonts.

Does OneSignal use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find OneSignal's logo?

The logo asset recorded from https://onesignal.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://onesignal.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by OneSignal.

Methodology

Brand data on this page was extracted from https://onesignal.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by OneSignal.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/onesignal.json GET /branding/onesignal/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#051B2C",
    "secondary": "#BF1B1E",
    "accent": "#7274DA",
    "background": "#FFFFFF",
    "textPrimary": "#4E50D1",
    "link": "#4E50D1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito Sans"
    },
    "fontStacks": {
      "heading": [
        "Epilogue",
        "Nunito Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Apple Color Emoji",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Nunito Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Apple Color Emoji",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Epilogue",
        "Nunito Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Apple Color Emoji",
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7274DA",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#051B2C",
      "borderColor": "#051B2C",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://onesignal.com/favicon-96x96.png",
    "ogImage": "https://media-cms.onesignal.com/cms/_1200x630_crop_center-center_82_none/onesignalcom.jpg?mtime=1676495779",
    "logoHref": "https://onesignal.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OneSignal'. It is the most prominent logo fitting the brand criteria.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "View all integrations",
      "reasoning": "Button #3 has a vibrant blue background (#7274DA), which is a strong indicator of a primary CTA. The text 'View all integrations' suggests an action-oriented purpose, aligning with primary CTA characteristics."
    },
    "secondary": {
      "index": 1,
      "text": "Get started with a prompt",
      "reasoning": "Button #1 has a light background (#FFFFFF) with a contrasting text color, making it suitable as a secondary button. It offers a different action ('Get started with a prompt') and stands out from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OneSignal'. It is the most prominent logo fitting the brand criteria.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

OneSignal Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

OneSignal Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles