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Parallel Universe Brand Identity

A website-derived reference for Parallel Universe: observed colors, typography, components, and assets extracted from http://paralleluniverse.co/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#228372
Accent
#6E5971
Body Font
Arimo
Heading
Arimo

Color Palette

Brand palette extracted from http://paralleluniverse.co/.

primary
#228372
rgb(34, 131, 114)
secondary
#49647B
rgb(73, 100, 123)
accent
#6E5971
rgb(110, 89, 113)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#6E5971
rgb(110, 89, 113)
link
#6E5971
rgb(110, 89, 113)

Typography

Each font links to its Google Fonts page where available.

primary
Arimo
heading
Arimo
mic-32-new-web-n5, mic-32-new-web, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Parallel Universe favicon
Favicon

UI Components

Live previews rendered using Parallel Universe's actual button styles.

input
background #FFFFFF textColor #222222 borderColor #4B4B4C borderRadius 2px shadow none
buttonPrimary
background #6E5971 textColor #FFFFFF borderColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and tech companies

Parallel Universe Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Parallel Universe's primary brand color?

The website extraction recorded #228372 as the primary color for Parallel Universe. This is an observed website value, not a verified official brand specification.

What accent color does Parallel Universe use?

The website extraction recorded #6E5971 as an accent color for Parallel Universe. Check the source website or official brand guidelines before using it in new work.

What font does Parallel Universe use?

The extraction detected Arimo as a primary typeface on http://paralleluniverse.co/. Other pages or materials may use different fonts.

Does Parallel Universe use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from http://paralleluniverse.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parallel Universe.

Methodology

Brand data on this page was extracted from http://paralleluniverse.co/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Parallel Universe.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arimo",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "FairpNarMedIta",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#228372",
    "secondary": "#49647B",
    "accent": "#6E5971",
    "background": "#FFFFFF",
    "textPrimary": "#6E5971",
    "link": "#6E5971"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arimo",
      "heading": "Arimo"
    },
    "fontStacks": {
      "heading": [
        "mic-32-new-web-n5",
        "mic-32-new-web",
        "sans-serif"
      ],
      "body": [
        "Arimo",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arimo",
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#222222",
      "borderColor": "#4B4B4C",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6E5971",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "http://www.paralleluniverse.co/favicon.ico"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn more about Comsat",
      "reasoning": "The button 'Learn more about Comsat' is the only button available and uses a vibrant blue color (#6E5971), which is consistent with the accent color used for CTAs."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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