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Parea Brand Identity

A website-derived reference for Parea: observed colors, typography, components, and assets extracted from https://www.parea.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#9CA3AF
Accent
#4B5563
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.parea.ai/.

primary
#9CA3AF
rgb(156, 163, 175)
secondary
#6B7280
rgb(107, 114, 128)
accent
#4B5563
rgb(75, 85, 99)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#4B5563
rgb(75, 85, 99)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Parea logo
Logo
Parea favicon
Favicon
Parea social image
Social Card

UI Components

Live previews rendered using Parea's actual button styles.

buttonPrimary
background #FAFAFA textColor #000000 borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #262626 textColor #FAFAFA borderRadius 6px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Parea Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Parea's primary brand color?

The website extraction recorded #9CA3AF as the primary color for Parea. This is an observed website value, not a verified official brand specification.

What accent color does Parea use?

The website extraction recorded #4B5563 as an accent color for Parea. Check the source website or official brand guidelines before using it in new work.

What font does Parea use?

The extraction detected Inter as a primary typeface on https://www.parea.ai/. Other pages or materials may use different fonts.

Does Parea use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #000000. The current website may differ from this snapshot.

Where can I find Parea's logo?

The logo asset recorded from https://www.parea.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.parea.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Parea.

Methodology

Brand data on this page was extracted from https://www.parea.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Parea.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#6B7280",
    "accent": "#4B5563",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FAFAFA",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#262626",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.parea.ai/PareaIconLight.png",
    "favicon": "https://www.parea.ai/PareaIconLight.png",
    "ogImage": "https://www.parea.ai/eval_trends_larger.png",
    "logoHref": "https://www.parea.ai/",
    "logoAlt": "https://www.parea.ai/Parea%20AI%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Parea AI'. It links to the homepage, indicating it is the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started for free",
      "reasoning": "Button #1 ('Get Started for free') is likely the primary CTA due to its action-oriented text and distinct call to action, encouraging users to start using the service for free."
    },
    "secondary": {
      "index": 0,
      "text": "Sign up",
      "reasoning": "Button #2 ('Sign up') serves as a secondary action, offering a related but less emphasized option compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Parea AI'. It links to the homepage, indicating it is the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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