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Prometheus Brand Identity

A website-derived reference for Prometheus: observed colors, typography, components, and assets extracted from http://www.prometheusfuels.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#940109
Accent
#940109
Body Font
Helvetica
Heading
Poppins

Color Palette

Brand palette extracted from http://www.prometheusfuels.com/.

primary
#940109
rgb(148, 1, 9)
secondary
#DF1A25
rgb(223, 26, 37)
accent
#940109
rgb(148, 1, 9)
background
#0B0B0B
rgb(11, 11, 11)
textPrimary
#0B0B0B
rgb(11, 11, 11)
link
#2575FC
rgb(37, 117, 252)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
heading
Poppins
Plus Jakarta Sans, Helvetica, Poppins
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Prometheus logo
Logo
Prometheus favicon
Favicon
Prometheus social image
Social Card

UI Components

Live previews rendered using Prometheus's actual button styles.

buttonPrimary
background #940109 textColor #FFFFFF borderColor #DF1A25 borderRadius 50px shadow none
buttonSecondary
background #161616 textColor #948989 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: environmentally conscious consumers and businesses

Prometheus Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Prometheus's primary brand color?

The website extraction recorded #940109 as the primary color for Prometheus. This is an observed website value, not a verified official brand specification.

What font does Prometheus use?

The extraction detected Helvetica for body text and Poppins for headings on http://www.prometheusfuels.com/. Font usage and licensing should be checked with the source.

Does Prometheus use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #0B0B0B. The current website may differ from this snapshot.

Where can I find Prometheus's logo?

The logo asset recorded from http://www.prometheusfuels.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.prometheusfuels.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prometheus.

Methodology

Brand data on this page was extracted from http://www.prometheusfuels.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Prometheus.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#940109",
    "secondary": "#DF1A25",
    "accent": "#940109",
    "background": "#0B0B0B",
    "textPrimary": "#0B0B0B",
    "link": "#2575FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "Helvetica",
        "Poppins"
      ],
      "body": [
        "Roboto",
        "Helvetica",
        "Poppins"
      ],
      "paragraph": [
        "Roboto",
        "Helvetica",
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#940109",
      "textColor": "#FFFFFF",
      "borderColor": "#DF1A25",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#161616",
      "textColor": "#948989",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://prometheusfuels.ai/wp-content/uploads/2026/03/logo_prometheus_full_red-white.svg",
    "favicon": "https://prometheusfuels.ai/wp-content/uploads/2026/03/logo_favicon-150x150.png",
    "ogImage": "https://prometheusfuels.ai/wp-content/uploads/2026/04/image_prometheuscover2.jpg",
    "logoHref": "https://prometheusfuels.ai/",
    "logoAlt": "https://prometheusfuels.ai/Prometheus%20Fuels%20full%20logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Prometheus Fuels', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get in touch",
      "reasoning": "Button #0 ('Get in touch') uses the vibrant brand color #940109, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Explore Our Process",
      "reasoning": "Button #1 ('Explore Our Process') has a different background color (#161616) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "environmentally conscious consumers and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Prometheus Fuels', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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