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Ready Brand Identity

A website-derived reference for Ready: observed colors, typography, components, and assets extracted from https://ready.net/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#6D6F88
Accent
#1AC057
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://ready.net/.

primary
#6D6F88
rgb(109, 111, 136)
secondary
#FF4D4F
rgb(255, 77, 79)
accent
#1AC057
rgb(26, 192, 87)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#100B27
rgb(16, 11, 39)
link
#100B27
rgb(16, 11, 39)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ready logo
Logo
Ready favicon
Favicon
Ready social image
Social Card

UI Components

Live previews rendered using Ready's actual button styles.

input
background #FFFFFF textColor #D4D4D4 borderColor #D4D4D4 borderRadius 8px shadow rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
buttonPrimary
background #1AC057 textColor #FFFFFF borderRadius 8px shadow none
buttonSecondary
background #1A1A1A textColor #FFFFFF borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Ready Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ready's primary brand color?

The website extraction recorded #6D6F88 as the primary color for Ready. This is an observed website value, not a verified official brand specification.

What accent color does Ready use?

The website extraction recorded #1AC057 as an accent color for Ready. Check the source website or official brand guidelines before using it in new work.

What font does Ready use?

The extraction detected Inter as a primary typeface on https://ready.net/. Other pages or materials may use different fonts.

Does Ready use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Ready's logo?

The logo asset recorded from https://ready.net/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://ready.net/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ready.

Methodology

Brand data on this page was extracted from https://ready.net/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ready.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6D6F88",
    "secondary": "#FF4D4F",
    "accent": "#1AC057",
    "background": "#FFFFFF",
    "textPrimary": "#100B27",
    "link": "#100B27"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#D4D4D4",
      "borderColor": "#D4D4D4",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#1AC057",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "https://ready.net/logos/ready-logo-navigation-menu.svg",
    "favicon": "https://ready.net/favicon.ico",
    "ogImage": "https://ready.net/images/og/Homepage.png",
    "logoHref": "https://ready.net/",
    "logoAlt": "https://ready.net/Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Ready' from the page title and URL. It links to the homepage, which is a strong indicator of the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Ready with ARC",
      "reasoning": "Button #0 has a vibrant green background (#1AC057), which is a strong indicator of a primary CTA. The text 'Get Ready with ARC' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Get Demo",
      "reasoning": "Button #1 has a dark background (#1A1A1A) and the text 'Get Demo', which is a common secondary action. It is distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Ready' from the page title and URL. It links to the homepage, which is a strong indicator of the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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