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RealCrowd Brand Identity

A website-derived reference for RealCrowd: observed colors, typography, components, and assets extracted from http://realcrowd.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#CB982C
Accent
#CB982C
Body Font
Helvetica
Heading
HelveticaNeue

Color Palette

Brand palette extracted from http://realcrowd.com/.

primary
#CB982C
rgb(203, 152, 44)
secondary
#121D2B
rgb(18, 29, 43)
accent
#CB982C
rgb(203, 152, 44)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
heading
HelveticaNeue
HelveticaNeue Google Fonts →
libre baskerville, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

RealCrowd logo
Logo
RealCrowd favicon
Favicon
RealCrowd social image
Social Card

UI Components

Live previews rendered using RealCrowd's actual button styles.

buttonPrimary
background #CB982C textColor #000000 borderRadius 0px shadow none
buttonSecondary
background transparent textColor #0000EE borderColor #1C1B1C borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: investors and financial professionals

RealCrowd Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is RealCrowd's primary brand color?

The website extraction recorded #CB982C as the primary color for RealCrowd. This is an observed website value, not a verified official brand specification.

What font does RealCrowd use?

The extraction detected Helvetica for body text and HelveticaNeue for headings on http://realcrowd.com/. Font usage and licensing should be checked with the source.

Does RealCrowd use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find RealCrowd's logo?

The logo asset recorded from http://realcrowd.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://realcrowd.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RealCrowd.

Methodology

Brand data on this page was extracted from http://realcrowd.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by RealCrowd.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "HelveticaNeue",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#CB982C",
    "secondary": "#121D2B",
    "accent": "#CB982C",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "HelveticaNeue"
    },
    "fontStacks": {
      "heading": [
        "libre baskerville",
        "serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "ms pゴシック",
        "ms pgothic",
        "돋움",
        "dotum",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "99px",
      "h2": "25px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CB982C",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0000EE",
      "borderColor": "#1C1B1C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/494b26_aff61cbb6e184765b6c68ba919f6e425~mv2.png/v1/fill/w_353,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TrinityLogo_2021-01.png",
    "favicon": "https://static.wixstatic.com/media/494b26_33de6e1c86f54d3c8df4e610bdef427c%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/494b26_33de6e1c86f54d3c8df4e610bdef427c%7Emv2.png",
    "ogImage": "https://static.wixstatic.com/media/494b26_5728783028444477902dde942ce6b576%7Emv2.png/v1/fit/w_2500,h_1330,al_c/494b26_5728783028444477902dde942ce6b576%7Emv2.png",
    "logoHref": "https://www.trinityinvestors.com/",
    "logoAlt": "https://www.trinityinvestors.com/Trinity%20Investors%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Trinity Investors'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "APPLY TO ENROLL",
      "reasoning": "Button #0 is the primary CTA because it uses the brand's vibrant color (#CB982C) and has action-oriented text ('APPLY TO ENROLL'), making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "INVESTOR LOGIN",
      "reasoning": "Button #5 is selected as the secondary button because it has a different background color (transparent) and serves a secondary function ('INVESTOR LOGIN'), which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and financial professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Trinity Investors'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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