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Replenish Brand Identity

A website-derived reference for Replenish: observed colors, typography, components, and assets extracted from http://www.getreplenish.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#F1EADA
Accent
#D3DD76
Body Font
Avenir
Heading
Ivy Presto Display

Color Palette

Brand palette extracted from http://www.getreplenish.com/.

primary
#F1EADA
rgb(241, 234, 218)
secondary
#D3DD76
rgb(211, 221, 118)
accent
#D3DD76
rgb(211, 221, 118)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#54631C
rgb(84, 99, 28)

Typography

Each font links to its Google Fonts page where available.

primary
Avenir
heading
Ivy Presto Display
Ivy Presto Display Google Fonts →
Avenir
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Replenish logo
Logo
Replenish favicon
Favicon

UI Components

Live previews rendered using Replenish's actual button styles.

input
background transparent textColor #6D655A borderColor null borderRadius 0px shadow none
buttonPrimary
background #D3DD76 textColor #000000 borderColor #FFFFFF borderRadius 200px shadow none
buttonSecondary
background #FAF6ED textColor #000000 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: health-conscious consumers

Replenish Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Replenish's primary brand color?

The website extraction recorded #F1EADA as the primary color for Replenish. This is an observed website value, not a verified official brand specification.

What accent color does Replenish use?

The website extraction recorded #D3DD76 as an accent color for Replenish. Check the source website or official brand guidelines before using it in new work.

What font does Replenish use?

The extraction detected Avenir for body text and Ivy Presto Display for headings on http://www.getreplenish.com/. Font usage and licensing should be checked with the source.

Does Replenish use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Replenish's logo?

The logo asset recorded from http://www.getreplenish.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://www.getreplenish.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Replenish.

Methodology

Brand data on this page was extracted from http://www.getreplenish.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Replenish.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    },
    {
      "family": "Ivy Presto Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F1EADA",
    "secondary": "#D3DD76",
    "accent": "#D3DD76",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#54631C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Ivy Presto Display"
    },
    "fontStacks": {
      "heading": [
        "Avenir"
      ],
      "body": [
        "Avenir"
      ],
      "paragraph": [
        "Avenir"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "35px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#6D655A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#D3DD76",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAF6ED",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getreplenish.com/wp-content/uploads/2024/06/logotype.svg",
    "favicon": "https://getreplenish.com/wp-content/uploads/2024/06/fab-icon.png",
    "logoHref": "https://getreplenish.com/",
    "logoAlt": "https://getreplenish.com/logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is in the header, visible, links to the homepage, and matches the brand name 'Replenish'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Join the Waitlist",
      "reasoning": "Button #1 uses the vibrant brand color #D3DD76, which is consistent with the site's accent color, and has action-oriented text 'Join the Waitlist', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Learn about Our Recipes",
      "reasoning": "Button #2 has a different background color #FAF6ED and offers additional information with 'Learn about Our Recipes', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "health-conscious consumers"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is in the header, visible, links to the homepage, and matches the brand name 'Replenish'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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