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RescueTime Brand Identity

A website-derived reference for RescueTime: observed colors, typography, components, and assets extracted from http://rescuetime.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#161A3B
Accent
#0064FF
Body Font
DM Sans
Heading
Nunito

Color Palette

Brand palette extracted from http://rescuetime.com/.

primary
#161A3B
rgb(22, 26, 59)
secondary
#FF9500
rgb(255, 149, 0)
accent
#0064FF
rgb(0, 100, 255)
background
#FEFEFE
rgb(254, 254, 254)
textPrimary
#0064FF
rgb(0, 100, 255)
link
#0064FF
rgb(0, 100, 255)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
Nunito
Nunito, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

RescueTime logo
Logo
RescueTime favicon
Favicon
RescueTime social image
Social Card

UI Components

Live previews rendered using RescueTime's actual button styles.

input
background #44423F textColor #FEFEFE borderColor #E2E2E2 borderRadius 4px shadow rgba(10, 10, 10, 0.1) 0px 1px 2px 0px inset
buttonPrimary
background #0064FF textColor #FEFEFE borderColor #0064FF borderRadius 160px shadow none
buttonSecondary
background #B5D2FF textColor #000000 borderColor #B5D2FF borderRadius 160px shadow none

Brand Personality

Tone: professional Energy: medium Audience: professionals seeking productivity tools

RescueTime Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is RescueTime's primary brand color?

The website extraction recorded #161A3B as the primary color for RescueTime. This is an observed website value, not a verified official brand specification.

What accent color does RescueTime use?

The website extraction recorded #0064FF as an accent color for RescueTime. Check the source website or official brand guidelines before using it in new work.

What font does RescueTime use?

The extraction detected DM Sans for body text and Nunito for headings on http://rescuetime.com/. Font usage and licensing should be checked with the source.

Does RescueTime use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FEFEFE. The current website may differ from this snapshot.

Where can I find RescueTime's logo?

The logo asset recorded from http://rescuetime.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://rescuetime.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RescueTime.

Methodology

Brand data on this page was extracted from http://rescuetime.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by RescueTime.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Nunito",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#161A3B",
    "secondary": "#FF9500",
    "accent": "#0064FF",
    "background": "#FEFEFE",
    "textPrimary": "#0064FF",
    "link": "#0064FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Nunito"
    },
    "fontStacks": {
      "heading": [
        "Nunito",
        "sans-serif"
      ],
      "body": [
        "Nunito",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#44423F",
      "textColor": "#FEFEFE",
      "borderColor": "#E2E2E2",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(10, 10, 10, 0.1) 0px 1px 2px 0px inset"
    },
    "buttonPrimary": {
      "background": "#0064FF",
      "textColor": "#FEFEFE",
      "borderColor": "#0064FF",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#B5D2FF",
      "textColor": "#000000",
      "borderColor": "#B5D2FF",
      "borderRadius": "160px",
      "borderRadiusCorners": {
        "topLeft": "160px",
        "topRight": "160px",
        "bottomRight": "160px",
        "bottomLeft": "160px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets.rescuetime.com/assets/logo-wordmark-53h-16eee90826f6de9302bc25bf0955bf67fa7784df8848475edbb4d040f48174a4.svg",
    "favicon": "https://www.rescuetime.com/favicon-96x96.png",
    "ogImage": "https://assets.rescuetime.com/images/sharing/main-og.png",
    "logoHref": "https://www.rescuetime.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is a large, visible logo with a source URL containing 'logo-wordmark', indicating it is the main brand logo. It links to the homepage, which is a strong indicator of being the primary logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try For Free",
      "reasoning": "Button #2 with text 'Try For Free' uses the vibrant brand color #0064FF, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 1,
      "text": "Try For Free",
      "reasoning": "Button #1 with text 'Try For Free' uses a lighter shade of blue (#B5D2FF), providing a clear visual distinction from the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "professionals seeking productivity tools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a large, visible logo with a source URL containing 'logo-wordmark', indicating it is the main brand logo. It links to the homepage, which is a strong indicator of being the primary logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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