Riot Brand Identity
A website-derived reference for Riot: observed colors, typography, components, and assets extracted from https://tryriot.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#F24823
Accent
#F24823
Body Font
Inter
Heading
Fellix
Color Palette
Brand palette extracted from https://tryriot.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Fellix
RecoletaAlt, Inter
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Riot's actual button styles.
Brand Personality
Tone: bold Energy: high Audience: businesses looking for security solutions
Riot Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Riot's primary brand color?
The website extraction recorded #F24823 as the primary color for Riot. This is an observed website value, not a verified official brand specification.
What font does Riot use?
The extraction detected Inter for body text and Fellix for headings on https://tryriot.com/. Font usage and licensing should be checked with the source.
Does Riot use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #000000. The current website may differ from this snapshot.
Where can I find Riot's logo?
The logo asset recorded from https://tryriot.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://tryriot.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Riot.
Methodology
Brand data on this page was extracted from https://tryriot.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Riot.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Fellix",
"role": "heading"
},
{
"family": "Mier-B",
"role": "unknown"
},
{
"family": "RecoletaAlt",
"role": "display"
}
],
"colors": {
"primary": "#F24823",
"secondary": "#060122",
"accent": "#F24823",
"background": "#000000",
"textPrimary": "#000000",
"link": "#9CA3AF"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Fellix"
},
"fontStacks": {
"heading": [
"RecoletaAlt",
"Inter"
],
"body": [
"Inter",
"Arial",
"sans-serif"
],
"paragraph": [
"Mier-B",
"Inter"
]
},
"fontSizes": {
"h1": "128px",
"h2": "40px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#222222",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#F24823",
"textColor": "#FFFFFF",
"borderColor": "#000000",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px -5px 5px 0px inset, rgba(37, 55, 83, 0.04) 0px 35.956px 35.956px 0px, rgba(37, 55, 83, 0.04) 0px 17.978px 17.978px 0px, rgba(37, 55, 83, 0.1) 0px 1.124px 4.495px 0px, rgba(37, 55, 83, 0.04) 0px 4.495px 4.495px 0px, rgba(37, 55, 83, 0.04) 0px 2.247px 2.247px 0px"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(37, 55, 83, 0.04) 0px 4px 4px 0px, rgba(37, 55, 83, 0.04) 0px 2px 2px 0px"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22102%22%20height%3D%2218%22%20viewBox%3D%220%200%20102%2018%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22text-black%20mt-ds-2%22%20data-v-db611f63%3D%22%22%20data-fc-idx%3D%220%22%3E%3Cg%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M6.23726%2011.6925V17.7333H0.440008V0.682565H15.4203C20.8035%200.682565%2023.4829%202.16842%2023.4829%205.11576V5.3837C23.4829%207.18621%2022.338%208.42848%2020.024%209.11051C21.0714%209.37845%2021.9239%209.84125%2022.5816%2010.4989C23.2393%2011.1566%2023.5559%2011.9848%2023.5559%2013.0322V15.5411C23.5559%2016.5641%2023.5559%2017.7333%2023.5559%2017.7333H17.71C17.71%2017.7333%2017.71%2017.1487%2017.71%2016.6616V14.6885C17.71%2013.6168%2017.4177%2012.8617%2016.8331%2012.3989C16.2485%2011.9117%2015.2498%2011.6925%2013.837%2011.6925H6.23726ZM6.23726%204.55552V7.8926H15.0549C15.8588%207.8926%2016.4434%207.74645%2016.8331%207.45415C17.2228%207.13749%2017.4177%206.7234%2017.4177%206.23624V6.21188C17.4177%205.72472%2017.2228%205.31063%2016.8331%205.01833C16.4434%204.70167%2015.8588%204.55552%2015.0549%204.55552H6.23726ZM31.4398%200.706925V17.709H25.6426V0.706925H31.4398ZM45.7971%200.633849H66.4041C67.9874%200.633849%2069.4002%200.75564%2070.6668%200.950506C71.9334%201.14537%2073.0052%201.41331%2073.8821%201.72997C74.7346%202.04663%2075.4897%202.46071%2076.1231%202.92352C76.7807%203.41069%2077.2922%203.87349%2077.6333%204.3363C77.9986%204.82346%2078.2909%205.33498%2078.5345%205.89522C78.7537%206.45546%2078.8999%206.96698%2078.973%207.40543C79.0217%207.84388%2079.046%208.30669%2079.046%208.79385V9.47588C79.046%209.93869%2079.0217%2010.4015%2078.973%2010.8399C78.8999%2011.2784%2078.7537%2011.7899%2078.5345%2012.3745C78.2909%2012.9347%2077.9986%2013.4706%2077.6576%2013.9334C77.2922%2014.4206%2076.8051%2014.9078%2076.1474%2015.3706C75.4897%2015.8577%2074.7346%2016.2718%2073.8821%2016.6128C73.0296%2016.9295%2071.9578%2017.1974%2070.6912%2017.4167C69.4002%2017.6115%2067.9874%2017.709%2066.4041%2017.709H45.7971C44.2138%2017.709%2042.801%2017.6115%2041.51%2017.4167C40.2191%2017.1974%2039.1473%2016.9295%2038.2948%2016.6128C37.4422%2016.2718%2036.6871%2015.8577%2036.0294%2015.3706C35.3718%2014.9078%2034.8602%2014.4206%2034.5192%2013.9334C34.1539%2013.4706%2033.8616%2012.9347%2033.6423%2012.3745C33.4231%2011.7899%2033.277%2011.2784%2033.2039%2010.8399C33.1552%2010.4015%2033.1308%209.93869%2033.1308%209.47588V8.79385C33.1308%208.30669%2033.1552%207.84388%2033.2039%207.42979C33.277%206.99134%2033.4231%206.47982%2033.6423%205.91958C33.8616%205.33498%2034.1539%204.82346%2034.5192%204.3363C34.8602%203.87349%2035.3718%203.41069%2036.0294%202.92352C36.6628%202.46071%2037.4179%202.04663%2038.2704%201.72997C39.1473%201.41331%2040.2191%201.14537%2041.51%200.950506C42.801%200.75564%2044.2138%200.633849%2045.7971%200.633849ZM73.1514%208.96436C73.1514%208.55027%2073.1026%208.16054%2072.9808%207.79516C72.8834%207.40543%2072.6642%207.04006%2072.3475%206.62597C72.0065%206.23624%2071.5924%205.89522%2071.0809%205.60292C70.5694%205.33498%2069.863%205.0914%2068.9861%204.92089C68.2554%204.75039%2067.4272%204.67731%2066.5016%204.65295C66.2823%204.6286%2046.0163%204.6286%2045.8702%204.6286C41.3152%204.72603%2039.0255%206.16316%2039.0255%208.96436V9.2323C39.0255%209.76818%2039.1229%2010.2553%2039.3178%2010.7425C39.5127%2011.2053%2039.8537%2011.6925%2040.3408%2012.1553C40.828%2012.6181%2041.5831%2013.0078%2042.6062%2013.2758C43.5318%2013.5437%2044.6522%2013.6898%2045.9676%2013.7142C46.065%2013.7142%2066.2336%2013.7142%2066.4041%2013.6898C67.622%2013.6655%2068.6694%2013.5437%2069.5463%2013.3001C70.545%2013.0322%2071.3001%2012.6424%2071.8117%2012.1796C72.2988%2011.7168%2072.6642%2011.254%2072.8591%2010.7912C73.0539%2010.3041%2073.1514%209.79254%2073.1514%209.28101V8.96436ZM87.5309%2017.7333V4.72603H79.5414V0.682565H101.415V4.72603H93.4012V17.7333H87.5309Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
"favicon": "https://images.prismic.io/riot-website/Z59yu5bqstJ9-IPQ_Favicon.png?auto=format,compress",
"ogImage": "https://cms-content.tryriot.com/riot_preview_305b31b839.png",
"logoHref": "https://tryriot.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "LIVE Riot secures $30 Million in Series B funding",
"reasoning": "Button #1 uses the vibrant brand color #F24823, which is a strong indicator of a primary CTA. The text 'LIVE Riot secures $30 Million in Series B funding' suggests an important announcement, aligning with primary CTA characteristics."
},
"secondary": {
"index": 0,
"text": "Start for free",
"reasoning": "Button #0, 'Start for free', has a different background color (#000000) and offers a clear action-oriented text, making it a suitable secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "bold",
"energy": "high",
"targetAudience": "businesses looking for security solutions"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}