Ritivel Brand Identity
A website-derived reference for Ritivel: observed colors, typography, components, and assets extracted from https://www.ritivel.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://www.ritivel.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Ritivel's actual button styles.
Brand Personality
Ritivel Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Ritivel's primary brand color?
The website extraction recorded #1E1B4B as the primary color for Ritivel. This is an observed website value, not a verified official brand specification.
What font does Ritivel use?
The extraction detected Outfit for body text and Plus Jakarta Sans for headings on https://www.ritivel.com/. Font usage and licensing should be checked with the source.
Does Ritivel use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FAFAFE. The current website may differ from this snapshot.
How was this brand profile generated?
This profile was extracted from https://www.ritivel.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ritivel.
Methodology
Brand data on this page was extracted from https://www.ritivel.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ritivel.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Outfit",
"role": "body"
},
{
"family": "Plus Jakarta Sans",
"role": "heading"
}
],
"colors": {
"primary": "#1E1B4B",
"secondary": "#EEF2FF",
"accent": "#1E1B4B",
"background": "#FAFAFE",
"textPrimary": "#4338CA",
"link": "#4338CA"
},
"typography": {
"fontFamilies": {
"primary": "Outfit",
"heading": "Plus Jakarta Sans"
},
"fontStacks": {
"heading": [
"Plus Jakarta Sans",
"sans-serif"
],
"body": [
"Outfit",
"sans-serif"
],
"paragraph": [
"Outfit",
"sans-serif"
]
},
"fontSizes": {
"h1": "60px",
"h2": "36px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#1E1B4B",
"textColor": "#1E1B4B",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px"
},
"buttonSecondary": {
"background": "#FBFBFE",
"textColor": "#FFFFFF",
"borderColor": "#FBFBFE",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://www.ritivel.com/icon.png?icon.18a2dfdf.png",
"ogImage": "https://ritivel.com/og-image.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "Neither candidate matches the brand 'Ritivel'. Both logos are related to partners (Y Combinator and Microsoft) and not the main brand logo.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Book a Demo",
"reasoning": "Button #1 'Book a Demo' uses the brand color #1E1B4B, which is vibrant and aligns with the site's primary call-to-action for engaging users."
},
"secondary": {
"index": 0,
"text": "Try Regulatory Search→",
"reasoning": "Button #0 'Try Regulatory Search→' has a different background color (#FBFBFE) and serves as a secondary action, encouraging exploration of the platform."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "life sciences professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "Neither candidate matches the brand 'Ritivel'. Both logos are related to partners (Y Combinator and Microsoft) and not the main brand logo.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}