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RTHM Brand Identity

A website-derived reference for RTHM: observed colors, typography, components, and assets extracted from https://www.rthm.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#1A5B77
Accent
#713A36
Body Font
nibPro
Heading
nibPro

Color Palette

Brand palette extracted from https://www.rthm.com/.

primary
#1A5B77
rgb(26, 91, 119)
secondary
#4FA3BD
rgb(79, 163, 189)
accent
#713A36
rgb(113, 58, 54)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#713A36
rgb(113, 58, 54)
link
#713A36
rgb(113, 58, 54)

Typography

Each font links to its Google Fonts page where available.

primary
nibPro
heading
nibPro
ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

RTHM logo
Logo
RTHM favicon
Favicon
RTHM social image
Social Card

UI Components

Live previews rendered using RTHM's actual button styles.

input
background transparent textColor #929E9E borderColor null borderRadius 0px shadow none
buttonPrimary
background #713A36 textColor #FBF0E6 borderColor #EDDDCD borderRadius 33554400px shadow none
buttonSecondary
background #4FA3BD textColor #FFFFFF borderRadius 33554400px shadow none

Brand Personality

Tone: professional Energy: medium Audience: Individuals seeking specialized medical care for chronic conditions.

RTHM Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is RTHM's primary brand color?

The website extraction recorded #1A5B77 as the primary color for RTHM. This is an observed website value, not a verified official brand specification.

What accent color does RTHM use?

The website extraction recorded #713A36 as an accent color for RTHM. Check the source website or official brand guidelines before using it in new work.

What font does RTHM use?

The extraction detected nibPro as a primary typeface on https://www.rthm.com/. Other pages or materials may use different fonts.

Does RTHM use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find RTHM's logo?

The logo asset recorded from https://www.rthm.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.rthm.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RTHM.

Methodology

Brand data on this page was extracted from https://www.rthm.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by RTHM.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "nibPro",
      "role": "unknown"
    },
    {
      "family": "suisse",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1A5B77",
    "secondary": "#4FA3BD",
    "accent": "#713A36",
    "background": "#FFFFFF",
    "textPrimary": "#713A36",
    "link": "#713A36"
  },
  "typography": {
    "fontFamilies": {
      "primary": "nibPro",
      "heading": "nibPro"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#929E9E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#713A36",
      "textColor": "#FBF0E6",
      "borderColor": "#EDDDCD",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4FA3BD",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2280%22%20height%3D%2227%22%20viewBox%3D%220%200%2080%2027%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22h-10%20w-auto%20transition-colors%20duration-300%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M24.943%2019.9015V24.0449C23.8329%2024.6901%2022.5492%2025.0977%2020.7799%2025.0977C17.5535%2025.0977%2015.3678%2023.8411%2015.3678%2019.6298V11.0036H10.6553C8.20192%2011.0036%205.2733%2013.7205%205.2733%2018.0676V24.792H0V6.58856H5.2733V10.2564C6.32103%207.80811%207.76813%206.64906%2012.7446%206.59087C14.0298%206.45572%2015.1816%205.70409%2015.3678%204.50081V0H20.6411V4.48419C20.4914%205.78595%2019.5415%206.42328%2019.0466%206.58531H20.6411V6.58856H25.0124V11.0036H20.6411V18.7808C20.6411%2019.9695%2021.1615%2020.5468%2022.3411%2020.5468C23.3125%2020.5468%2024.1798%2020.3091%2024.943%2019.9015Z%22%20fill%3D%22%23713A36%22%20style%3D%22fill%3A%20rgb(113%2C%2058%2C%2054)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M44.6244%2024.792V13.0073C44.6244%208.83003%2042.2999%206.24895%2038.3103%206.24895C35.6389%206.24895%2034.0778%207.64138%2032.8635%209.16965V0H27.5902V24.792H32.8635V14.6375C32.8635%2012.1922%2034.1471%2010.9357%2036.1593%2010.9357C38.1715%2010.9357%2039.3511%2012.1922%2039.3511%2014.6375V24.792H44.6244Z%22%20fill%3D%22%23713A36%22%20style%3D%22fill%3A%20rgb(113%2C%2058%2C%2054)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M70.4375%2019.6282L70.4248%2019.6302C70.4248%2023.8415%2072.6104%2025.0981%2075.8368%2025.0981C77.6062%2025.0981%2078.8898%2024.6905%2080%2024.0453V19.9019C79.2367%2020.3095%2078.3694%2020.5472%2077.398%2020.5472C76.3244%2020.5472%2075.7969%2020.0689%2075.7108%2019.0867V12.9394C75.7108%208.55834%2073.3517%206.24895%2069.4314%206.24895C66.8988%206.24895%2064.956%207.2678%2063.3254%209.13569C62.354%207.30176%2060.5153%206.24895%2058.0868%206.24895C55.4155%206.24895%2053.8196%207.64138%2052.6054%209.16965V6.58856H47.3321V24.792H52.6054V14.6375C52.6054%2012.1922%2053.8196%2010.9357%2055.7971%2010.9357C57.7746%2010.9357%2058.8848%2012.1922%2058.8848%2014.6375V24.792H64.1581V14.6375C64.1581%2012.1922%2065.3723%2010.9357%2067.3498%2010.9357C69.3273%2010.9357%2070.4375%2012.1922%2070.4375%2014.6375V19.6282Z%22%20fill%3D%22%23713A36%22%20style%3D%22fill%3A%20rgb(113%2C%2058%2C%2054)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.rthm.com/shortcut-icon.png",
    "ogImage": "https://www.rthm.com/icon.png",
    "logoHref": "https://www.rthm.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'RTHM'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start your journey (it’s free)",
      "reasoning": "Button #0, 'Start your journey (it’s free)', is the primary CTA due to its vibrant color (#713A36) and strong action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Explore full list of treatments",
      "reasoning": "Button #5, 'Explore full list of treatments', is selected as secondary because it has a different color group (#4FA3BD) and serves as a supportive action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking specialized medical care for chronic conditions."
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'RTHM'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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