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Scribd Brand Identity

A website-derived reference for Scribd: observed colors, typography, components, and assets extracted from http://scribd.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#57617A
Accent
#098647
Body Font
Scribd Sans
Heading
Source Sans Pro

Color Palette

Brand palette extracted from http://scribd.com/.

primary
#57617A
rgb(87, 97, 122)
secondary
#1E7B85
rgb(30, 123, 133)
accent
#098647
rgb(9, 134, 71)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#282828
rgb(40, 40, 40)
link
#1C263D
rgb(28, 38, 61)

Typography

Each font links to its Google Fonts page where available.

primary
Scribd Sans
Scribd Sans Google Fonts →
heading
Source Sans Pro
Source Sans Pro Google Fonts →
Scribd Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Scribd logo
Logo
Scribd favicon
Favicon

UI Components

Live previews rendered using Scribd's actual button styles.

input
background #FFFFFF textColor #0D0D0D borderColor #757575 borderRadius 6px shadow none
buttonPrimary
background #098647 textColor #FFFFFE borderRadius 6px shadow none
buttonSecondary
background #282828 textColor #FFFFFE borderRadius 6px shadow none

Brand Personality

Tone: professional Energy: medium Audience: general readers and document enthusiasts

Scribd Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Scribd's primary brand color?

The website extraction recorded #57617A as the primary color for Scribd. This is an observed website value, not a verified official brand specification.

What accent color does Scribd use?

The website extraction recorded #098647 as an accent color for Scribd. Check the source website or official brand guidelines before using it in new work.

What font does Scribd use?

The extraction detected Scribd Sans for body text and Source Sans Pro for headings on http://scribd.com/. Font usage and licensing should be checked with the source.

Does Scribd use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Scribd's logo?

The logo asset recorded from http://scribd.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from http://scribd.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scribd.

Methodology

Brand data on this page was extracted from http://scribd.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Scribd.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Scribd Sans",
      "role": "body"
    },
    {
      "family": "Source Sans Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#57617A",
    "secondary": "#1E7B85",
    "accent": "#098647",
    "background": "#FFFFFF",
    "textPrimary": "#282828",
    "link": "#1C263D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Scribd Sans",
      "heading": "Source Sans Pro"
    },
    "fontStacks": {
      "heading": [
        "Scribd Sans",
        "sans-serif"
      ],
      "body": [
        "Source Sans Pro",
        "serif"
      ],
      "paragraph": [
        "Scribd Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0D0D0D",
      "borderColor": "#757575",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#098647",
      "textColor": "#FFFFFE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#282828",
      "textColor": "#FFFFFE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;base64,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",
    "favicon": "https://s-f.scribdassets.com/scribd_rebrand.ico?0df6dc2dc?v=5",
    "logoHref": "https://www.scribd.com/",
    "logoAlt": "https://www.scribd.com/Scribd"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has the alt text 'Scribd', matching the brand name.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start free trial",
      "reasoning": "Button #0 has a vibrant green color (#098647) and action-oriented text 'Start free trial', making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Search Scribd",
      "reasoning": "Button #1 has a different background color (#282828) and serves a supportive function with 'Search Scribd', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "general readers and document enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and has the alt text 'Scribd', matching the brand name.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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