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Semgrep Brand Identity

A website-derived reference for Semgrep: observed colors, typography, components, and assets extracted from https://semgrep.dev/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#314944
Accent
#2ACFA6
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://semgrep.dev/.

primary
#314944
rgb(49, 73, 68)
secondary
#667085
rgb(102, 112, 133)
accent
#2ACFA6
rgb(42, 207, 166)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#475467
rgb(71, 84, 103)
link
#475467
rgb(71, 84, 103)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
Inter, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Semgrep logo
Logo
Semgrep favicon
Favicon
Semgrep social image
Social Card

UI Components

Live previews rendered using Semgrep's actual button styles.

input
background #F9FAFB textColor #000000 borderColor null borderRadius 8px shadow rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
buttonPrimary
background #314944 textColor #FFFFFF borderRadius 80px shadow none
buttonSecondary
background #587970 textColor #FCFCFC borderColor #FFFFFF borderRadius 80px shadow none

Brand Personality

Tone: professional Energy: medium Audience: developers and security professionals

Semgrep Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Semgrep's primary brand color?

The website extraction recorded #314944 as the primary color for Semgrep. This is an observed website value, not a verified official brand specification.

What accent color does Semgrep use?

The website extraction recorded #2ACFA6 as an accent color for Semgrep. Check the source website or official brand guidelines before using it in new work.

What font does Semgrep use?

The extraction detected Inter as a primary typeface on https://semgrep.dev/. Other pages or materials may use different fonts.

Does Semgrep use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Semgrep's logo?

The logo asset recorded from https://semgrep.dev/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://semgrep.dev/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Semgrep.

Methodology

Brand data on this page was extracted from https://semgrep.dev/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Semgrep.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#314944",
    "secondary": "#667085",
    "accent": "#2ACFA6",
    "background": "#FFFFFF",
    "textPrimary": "#475467",
    "link": "#475467"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#F9FAFB",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#314944",
      "textColor": "#FFFFFF",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#587970",
      "textColor": "#FCFCFC",
      "borderColor": "#FFFFFF",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://semgrep.dev/build/assets/semgrep-logo-dark-F_zJCZNg.svg",
    "favicon": "https://semgrep.dev/build/assets/favicon-32x32-CLzO_3Uq.png",
    "ogImage": "https://semgrep.dev/assets/content/global/blog-thumbnail-default.png",
    "logoHref": "https://semgrep.dev/",
    "logoAlt": "https://semgrep.dev/click%20to%20navigate%20to%20the%20homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Semgrep'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 'Book a demo' has a vibrant and brand-aligned color (#314944) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Try for free",
      "reasoning": "Button #2 'Try for free' has a different background color (#587970) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and security professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Semgrep'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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