Sentry Brand Identity
A website-derived reference for Sentry: observed colors, typography, components, and assets extracted from https://sentry.io/welcome/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://sentry.io/welcome/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E)
UI Components
Live previews rendered using Sentry's actual button styles.
Brand Personality
Sentry Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Sentry's primary brand color?
The website extraction recorded #150F23 as the primary color for Sentry. This is an observed website value, not a verified official brand specification.
What accent color does Sentry use?
The website extraction recorded #6A5FC1 as an accent color for Sentry. Check the source website or official brand guidelines before using it in new work.
What font does Sentry use?
The extraction detected Rubik as a primary typeface on https://sentry.io/welcome/. Other pages or materials may use different fonts.
Does Sentry use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #1F1633. The current website may differ from this snapshot.
Where can I find Sentry's logo?
The logo asset recorded from https://sentry.io/welcome/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://sentry.io/welcome/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sentry.
Methodology
Brand data on this page was extracted from https://sentry.io/welcome/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sentry.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Rubik",
"role": "body"
}
],
"colors": {
"primary": "#150F23",
"secondary": "#6A5FC1",
"accent": "#6A5FC1",
"background": "#1F1633",
"textPrimary": "#1F1633",
"link": "#1F1633"
},
"typography": {
"fontFamilies": {
"primary": "Rubik",
"heading": "Rubik"
},
"fontStacks": {
"heading": [
"Dammit Sans",
"sans-serif"
],
"body": [
"Rubik",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol"
],
"paragraph": [
"Rubik",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol"
]
},
"fontSizes": {
"h1": "88px",
"h2": "60px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#1F1633",
"borderColor": "#CFCFDB",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "rgba(0, 0, 0, 0.15) 0px 2px 10px 0px inset"
},
"buttonPrimary": {
"background": "#6A5FC1",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#1F1633",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20200%2044%22%20aria-hidden%3D%22true%22%20class%3D%22block%20h-8%22%20data-fc-idx%3D%220%22%3E%20%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M124.32%2C28.28%2C109.56%2C9.22h-3.68V34.77h3.73V15.19l15.18%2C19.58h3.26V9.22h-3.73ZM87.15%2C23.54h13.23V20.22H87.14V12.53h14.93V9.21H83.34V34.77h18.92V31.45H87.14ZM71.59%2C20.3h0C66.44%2C19.06%2C65%2C18.08%2C65%2C15.7c0-2.14%2C1.89-3.59%2C4.71-3.59a12.06%2C12.06%2C0%2C0%2C1%2C7.07%2C2.55l2-2.83a14.1%2C14.1%2C0%2C0%2C0-9-3c-5.06%2C0-8.59%2C3-8.59%2C7.27%2C0%2C4.6%2C3%2C6.19%2C8.46%2C7.52C74.51%2C24.74%2C76%2C25.78%2C76%2C28.11s-2%2C3.77-5.09%2C3.77a12.34%2C12.34%2C0%2C0%2C1-8.3-3.26l-2.25%2C2.69a15.94%2C15.94%2C0%2C0%2C0%2C10.42%2C3.85c5.48%2C0%2C9-2.95%2C9-7.51C79.75%2C23.79%2C77.47%2C21.72%2C71.59%2C20.3ZM195.7%2C9.22l-7.69%2C12-7.64-12h-4.46L186%2C24.67V34.78h3.84V24.55L200%2C9.22Zm-64.63%2C3.46h8.37v22.1h3.84V12.68h8.37V9.22H131.08ZM169.41%2C24.8c3.86-1.07%2C6-3.77%2C6-7.63%2C0-4.91-3.59-8-9.38-8H154.67V34.76h3.8V25.58h6.45l6.48%2C9.2h4.44l-7-9.82Zm-10.95-2.5V12.6h7.17c3.74%2C0%2C5.88%2C1.77%2C5.88%2C4.84s-2.29%2C4.86-5.84%2C4.86Z%20M29%2C2.26a4.67%2C4.67%2C0%2C0%2C0-8%2C0L14.42%2C13.53A32.21%2C32.21%2C0%2C0%2C1%2C32.17%2C40.19H27.55A27.68%2C27.68%2C0%2C0%2C0%2C12.09%2C17.47L6%2C28a15.92%2C15.92%2C0%2C0%2C1%2C9.23%2C12.17H4.62A.76.76%2C0%2C0%2C1%2C4%2C39.06l2.94-5a10.74%2C10.74%2C0%2C0%2C0-3.36-1.9l-2.91%2C5a4.54%2C4.54%2C0%2C0%2C0%2C1.69%2C6.24A4.66%2C4.66%2C0%2C0%2C0%2C4.62%2C44H19.15a19.4%2C19.4%2C0%2C0%2C0-8-17.31l2.31-4A23.87%2C23.87%2C0%2C0%2C1%2C23.76%2C44H36.07a35.88%2C35.88%2C0%2C0%2C0-16.41-31.8l4.67-8a.77.77%2C0%2C0%2C1%2C1.05-.27c.53.29%2C20.29%2C34.77%2C20.66%2C35.17a.76.76%2C0%2C0%2C1-.68%2C1.13H40.6q.09%2C1.91%2C0%2C3.81h4.78A4.59%2C4.59%2C0%2C0%2C0%2C50%2C39.43a4.49%2C4.49%2C0%2C0%2C0-.62-2.28Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%20%3C%2Fsvg%3E",
"favicon": "https://sentry.io/favicon.ico",
"ogImage": "https://sentry.io/_astro/home-hero-meta.DJDejDMD.webp",
"logoHref": "https://sentry.io/welcome/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'Sentry' as inferred from the URL and page title.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Want to connect with the folks building Sentry? Join us on Discord. ➔",
"reasoning": "Button #1 uses the vibrant brand color #6A5FC1, which is a strong indicator of a primary CTA. The text 'Want to connect with the folks building Sentry? Join us on Discord.' suggests engagement with the community, aligning with a primary action."
},
"secondary": {
"index": 3,
"text": "Get Started",
"reasoning": "Button #3 has a transparent background, making it a suitable secondary button. The text 'Get Started' is action-oriented, but the lack of a vibrant background color makes it secondary to Button #1."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "developers and tech companies"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'Sentry' as inferred from the URL and page title.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}